Overview
Loova Agents is the AI "director" layer inside the Loova creative platform. Instead of building a video scene by scene, you describe the idea in plain language and the agent analyzes the brief, plans the scenes, decides the narrative flow, and generates the video for you. It removes the manual storyboard-and-edit workflow that normally sits between an idea and a finished clip.
The tool is built for creators, brands, marketers, and filmmakers who need cinematic output but do not want to manage editing software. Typical use cases include ad creative, social and UGC videos, music videos, AI short films, and explainer clips. Because Loova bundles multiple AI video, image, and editing models behind one interface, including currently listed options such as Kling O1, Kling 3.0, Seedance, Nano Banana, and GPT Image models, with users able to work across multiple models from one workspace instead of managing separate subscriptions.
The core value is speed with direction: compared with using a basic single-shot AI video generator, Loova Agents emphasizes prompt-to-storyboard planning and multi-scene creative direction rather than a raw generation you still have to assemble.
Key Features
- AI director agent — Turns a natural-language brief into a scene-planned, narratively coherent video, so non-editors can produce structured clips instead of disconnected shots.
- Text to video — Generates full video sequences directly from a written description, useful when you have a concept but no footage or assets.
- Image to video — Animates a static image into motion, letting you extend existing artwork, product shots, or stills into clips.
- Reference to video — Builds a video from one or more reference images so the output stays on-style for brand or character consistency.
- AI video editor — Edits existing footage through prompts and references instead of a manual timeline, speeding up revisions.
- Infinite canvas — A storyboard-style workspace for arranging scenes and exploring directions side by side, keeping multi-scene projects organized.
Pricing & Plans
Loova uses a freemium model. You can sign up and generate for free, and paid plans add more monthly credits, higher concurrency, discounted extra credits, unlimited-access promotions for selected models, and broader model access. The prices below reflect the annual-billing rates shown on the official pricing page; promotional discounts change frequently, so confirm the current rate at checkout.
| Plan | Price (billed annually) | Monthly credits | Highlights |
|---|---|---|---|
| Free | $0 | Limited free access | Sign up and try core generation; check the current free-generation allowance on Loova because free quota details may change |
| Lite | $15/mo | 300 | Selected video/image models, 2 concurrent videos & 4 concurrent images |
| Pro (Most Popular) | $39.20/mo (orig. $49) | 1,200 | All video/image models, 6 concurrent videos & 8 concurrent images, limited Seedance 2.0 access |
| Max | $59.40/mo (orig. $99) | 3,000 | 8 concurrent videos & 12 concurrent images, larger premium-model allocations |
| Ultimate (Best Value) | $119.50/mo (orig. $249) | 8,000 | 12 concurrent videos & images, highest allocations, discounted extra credits |
Higher tiers mainly buy more credits, more parallel generations, and expanded access to premium models rather than different core features.
Best For
- Marketers producing ad and social video variations at volume without an editing team
- Creators who want cinematic UGC or short-form video from a single brief
- Brands needing on-style clips generated from existing reference imagery
- Filmmakers prototyping AI short films and exploring scene directions quickly
- Teams that want multi-model access without managing several tool subscriptions
FAQ
Is there a free version of Loova Agents?
Yes. Loova uses a freemium model, so you can sign up and generate for free with limited credits before deciding to upgrade.
What is the cheapest paid plan?
The Lite plan, at $15/month when billed annually, which includes 300 monthly credits and access to selected video and image models.
Which AI models does Loova use?
Loova provides access to multiple models through one interface, including currently listed models such as Kling O1, Kling 3.0, Seedance, Nano Banana, and GPT Image options. Model availability varies by plan and may change, so confirm the current model list on Loova before upgrading.
Do I need video editing experience to use it?
No. The agent plans scenes and narrative flow from your description, so it is designed for users without editing expertise, though a prompt-based editor is available for revisions.
What types of video can it create?
Common outputs include ads, social and UGC videos, music videos, AI short films, and explainer videos, in addition to general text-to-video and image-to-video generation. For alternatives, compare the best AI video generators.
How does credit-based pricing work?
Each plan includes a fixed number of monthly credits that are consumed by generations; higher tiers provide more credits, more concurrent tasks, and discounted extra credits.
Can I cancel or change my plan?
Plans are subscription-based and can be managed from your account; review the current terms on the official pricing page, since promotional rates and plan details change frequently.
Does the free or lower tier add a watermark?
Broader model access and higher usage limits are tied to paid tiers, while watermark behavior should be confirmed on Loova’s current pricing or checkout page before upgrading.
