Overview
Clara AI SDR is an always-on sales development agent for websites. It engages inbound visitors, qualifies intent, presents personalized product walkthroughs, handles objections, and books meetings so sales teams can convert high-intent traffic without waiting for a human rep to respond.
The product targets B2B teams with meaningful website demand but limited SDR coverage. Clara learns from pitch decks, sales scripts, product docs, and FAQs, then launches on a website or landing page. The official site says teams can go live within 24 hours and connect Clara to CRM and existing sales systems.
Clara AI SDR launched on Product Hunt on August 19, 2026, with the tagline "Turn website visitors into qualified pipeline." It is worth listing because it is a focused AI agent use case with clear business output: qualified pipeline, demos, meetings, and CRM updates.
Key Features
Website visitor qualification - Clara understands buyer intent, asks qualifying questions, and filters high-value prospects before a human sales rep steps in.
Personalized product demos - The agent adapts product walkthroughs to the visitor's role, industry, needs, and objections.
Always-on sales coverage - Runs 24/7 across major languages so visitors can engage outside business hours.
Meeting booking - Turns qualified conversations into booked meetings rather than leaving prospects in a form queue.
CRM and sales-stack integration - Syncs contacts, logs activity, and keeps pipeline data updated through CRM integrations.
Knowledge training workflow - Teams train Clara by uploading pitch decks, sales scripts, product docs, FAQs, and brand messaging.
Enterprise security positioning - The official site lists SOC 2 Type II, GDPR, HIPAA, and ISO 27001 security/compliance claims.
Pricing & Plans
Clara publishes a free Starter plan, a Pay as you Go plan, and custom Enterprise pricing.
| Plan | Price | Included Conversations | Notes |
|---|---|---|---|
| Starter | $0 | 10 buyer conversations/month | Limited buyer simulations, slides/images/video presentation, 1 concurrent session |
| Pay as you Go | $299/month | 300 buyer conversations/month | $1 overage per buyer, meeting booking, product demos, custom CRM integrations, Slack support, 10 concurrent sessions |
| Enterprise | Custom | Unlimited buyer conversations | Custom avatars and voices, white-label experience, dedicated deployments, advanced integrations, enterprise security |
Because Clara's paid plan is conversation-limited, teams should estimate traffic volume, expected qualification rate, and overage exposure before deploying it on high-traffic pages.
Best For
- B2B SaaS companies with steady website traffic but slow inbound response times
- Sales teams that want an AI chatbot to qualify visitors before handoff
- Growth teams testing interactive demos instead of static demo-request forms
- Companies that need multilingual sales coverage outside business hours
- Revenue teams that want pipeline automation without hiring more SDRs immediately
FAQ
What is Clara AI SDR?
Clara AI SDR is a website-based AI sales development rep that qualifies visitors, gives personalized demos, answers objections, books meetings, and syncs pipeline information.
How much does Clara AI SDR cost?
Clara has a free Starter plan with 10 buyer conversations per month. The Pay as you Go plan costs $299 per month with 300 buyer conversations included and $1 overage per buyer.
Can Clara book sales meetings?
Yes. Meeting booking is included in the Pay as you Go plan and Enterprise plan.
How do teams train Clara?
Teams upload pitch decks, sales scripts, product documents, FAQs, and other sales materials so Clara can learn the company's messaging.
Is Clara only for SaaS companies?
No. Clara positions itself for sales teams across industries, but it is most immediately useful for companies with website traffic, consultative selling, and a clear demo or meeting funnel.