Overview
Figma AI is the suite of AI-powered features built directly into Figma — covering design generation, image editing, content creation, layer automation, code generation, and FigJam diagramming. It is not a standalone product but a layer of AI capability embedded across Figma's existing design and prototyping tools.
The most significant recent addition is Figma Make, which converts text prompts or existing Figma prototypes into interactive, editable code — positioning Figma as a design-to-development bridge rather than a static handoff tool. Image generation uses a combination of Google Gemini and OpenAI GPT Image models, and background removal, generative fill, and content translation are available within the standard design canvas.
AI features run on a credit system included with active Figma plans. The Starter plan includes 500 AI credits/month with a 150-credit daily limit, but most Figma AI features are only available on paid plans. Paid Figma plans now use seat-based pricing. The Professional Full seat is listed at $16/mo and includes 3,000 AI credits/month; Professional Dev and Collab seats cost less but include 500 AI credits/month. Pay-as-you-go billing is already available on Organization and Enterprise plans at $0.03/credit, with Professional support scheduled for May 2026. Figma AI is part of the broader AI UI design toolset used by product and design teams.
For adjacent research, compare AI video generator tools, AI video editor tools.
Key Features
- Figma Make (prompt-to-code) — Describe a UI in natural language or point to an existing prototype, and Figma Make generates interactive, working code. Outputs are editable and deployable, reducing the manual translation step between design and frontend development. This positions Figma Make closer to AI prototyping, AI website-building, and AI coding-assistant workflows, while keeping the work inside Figma's design context.
- Design generation from prompts — Generate UI layouts, components, and screens from text descriptions within the Figma canvas. Speeds up early-stage exploration and wireframing without requiring a blank-canvas start.
- AI image tools — Generative fill, background removal, and image expansion available directly on the canvas. Reduces round-trips to external image editing tools for common visual adjustments during design iterations.
- Copy and translation — Rewrite, summarize, or adjust the tone of text content in designs. Translate copy across supported languages for localization workflows without switching to external translation tools.
- Auto layer naming and organization — AI identifies and renames design layers automatically based on content and structure. Addresses one of the most persistent friction points in collaborative Figma files with deeply nested, unnamed layers.
- FigJam AI — In Figma's whiteboarding tool, AI generates diagrams from descriptions, clusters sticky notes, and synthesizes meeting feedback into structured outputs. Supports early-stage product planning and design research workflows.
Pricing & Plans
Figma AI runs on a credit-based system bundled with Figma subscriptions. Credits are consumed per AI action.
| Plan | Price | AI Credits |
|---|---|---|
| Starter | Free | 500 AI credits/month (150/day limit) |
| Professional Full seat | $16/mo | 3,000 AI credits/month |
| Professional Dev seat | $12/mo | 500 AI credits/month |
| Professional Collab seat | $3/mo | 500 AI credits/month |
| Organization Full seat | $55/mo, billed annually | 3,500 AI credits/month |
| Organization Dev seat | $25/mo, billed annually | 500 AI credits/month |
| Organization Collab seat | $5/mo, billed annually | 500 AI credits/month |
| Enterprise Full seat | $90/mo, billed annually; contact sales to buy | 4,250 AI credits/month |
| Enterprise Dev seat | $35/mo, billed annually; contact sales to buy | 500 AI credits/month |
| Enterprise Collab seat | $5/mo, billed annually; contact sales to buy | 500 AI credits/month |
Additional credits can be purchased through an ongoing subscription, and credits are pooled at the plan level after seat credits are used. Pay-as-you-go billing is available on Organization and Enterprise plans at $0.03/credit; Professional pay-as-you-go support is scheduled for May 2026. Avoid quoting fixed public pack prices unless verified inside Figma billing.
AI credits reset monthly. Figma Make (code generation) consumes credits per generation. Heavy AI usage by large teams may require additional credit purchases beyond the plan allocation.
Best For
- Design teams already using Figma who want AI augmentation without adopting a separate AI design tool
- Product designers who want to generate UI concepts quickly from prompts in early exploration phases
- Developers and designers working on design-to-code handoffs who want to reduce manual translation work with Figma Make
- Teams managing multilingual products who need translation and copy tools in the same canvas as their designs
- FigJam users who want AI to help structure research notes, meeting outputs, and product diagrams
FAQ
Is Figma AI free?
The Starter plan includes 500 AI credits/month with a 150-credit daily limit, but most Figma AI features require a paid plan. A Professional Full seat is listed at $16/mo and includes 3,000 AI credits/month; Professional Dev and Collab seats include 500 AI credits/month. Additional paid credits can be managed by admins.
What is Figma Make?
Figma Make is Figma's prompt-to-code feature. Users can describe a UI in natural language or reference an existing Figma prototype, and Figma Make generates interactive, working code that can be edited and deployed. Figma Make is available across plans with plan and seat limitations. Full seats get broader capabilities, while Starter, Dev, Collab, and View seats have more limited access; usage consumes AI credits.
How do Figma AI credits work?
AI credits are included with paid Figma plans (3,000/month on Professional, 4,250/month on Enterprise). Each AI action — image generation, translation, content rewriting, code generation — consumes a credit amount. When monthly credits are exhausted, additional packs can be purchased. Pay-as-you-go pricing launches in Q2 2026.
Does Figma AI replace tools like Midjourney or DALL-E for design work?
Not directly. Figma AI's image generation (using Gemini and GPT Image models) is optimized for design-context tasks — generating UI mockups, replacing backgrounds, filling placeholder images within a design file. It is not intended for general-purpose photorealistic image generation. Teams requiring high-fidelity image generation typically use dedicated tools alongside Figma.
How does Figma AI compare to Framer AI?
Both generate UI from prompts, but they serve different end points. Figma AI (and Figma Make) outputs code from a design tool that teams use for collaboration, prototyping, and developer handoff. Framer AI generates live websites directly — it is a publishing tool, not a design tool. Figma is better for teams with design-development separation; Framer is better for individuals who want to go directly from concept to a published site.
Is Figma AI available on all Figma plans?
Starter includes 500 AI credits/month with a 150-credit daily limit, but most Figma AI features are limited to paid plans. Paid access and monthly credit amounts vary by plan and seat type. Enterprise Full seats include 4,250 AI credits/month, and Enterprise admins have additional controls for AI feature access and organization governance.
