Overview
ElevenCreative is ElevenLabs' all-in-one AI creative platform for generating, editing, and localizing premium audio and video content in a single browser-based workspace. Designed for creators, marketing teams, and media companies, it consolidates text-to-speech, voice cloning, sound effects, music, image generation, video creation, and 70-language localization into one unified production environment — eliminating the need to juggle multiple specialized tools.
Built on ElevenLabs' production-grade audio models, ElevenCreative pairs high-quality speech synthesis with access to a library of 10,000+ AI voices and licensed iconic voices. The platform's Studio editor lets users mix, refine, and export final assets without leaving the browser. Notable deployments include Toyota partnering with H/L and ElevenLabs on a voice-driven campaign that generated 12,000+ interactions with 25%+ meaningful actions; NVIDIA using ElevenLabs voice cloning to narrate parts of Jensen Huang's keynote in English and Mandarin; and Pocket FM reporting up to 90% cost reduction in audio series production.
ElevenCreative is accessible via the web app, iOS and Android mobile apps, and a full API and SDK layer — making it equally suited to individual creators exploring single projects and enterprise teams running high-volume, automated content pipelines.
Key Features
Expressive Text-to-Speech — Converts written text into context-aware, human-like speech that adapts to emotion, pacing, and intent. Powered by ElevenLabs' multilingual models, it is designed for expressive, context-aware speech generation across 70+ languages.
Voice Cloning & Design — Instant Voice Cloning (available from the Starter plan) creates a voice replica from a short audio sample with no identity verification required. Professional Voice Cloning (Creator plan and above) delivers higher-fidelity results from longer samples and requires identity verification. Voice Design lets users create entirely synthetic voices from scratch without recording.
Sound Effects & Music Generation — Generates realistic, context-specific sound effects and original music tracks from text descriptions. Paid plans unlock broader commercial use for generated content, but Eleven Music requires an additional license for marketing campaigns, advertising, film, TV, games, and enterprise distribution.
AI Video & Image Generation — Produces polished videos from images or simple inputs, and generates on-brand visuals from text prompts using leading third-party image and video models (including Veo 3.1). UGC-style ad creation and image animation are among the supported output types.
70+ Language Localization — Adapts existing audio and video content into 70+ languages in minutes. The dubbing engine synchronizes translated speech to original lip movements, enabling marketing teams and media companies to reach global audiences without separate localization agencies.
Browser-Based Studio Editor — A full-featured mixing workspace where users drag in generated audio, video, and image assets, layer SFX and music, adjust timing, and export finished productions without switching to a separate DAW or editing suite.
Voice Library & Iconic Voices — Access to 10,000+ community and professionally-created AI voices, plus a curated marketplace of licensed iconic voices from historical and celebrity figures, giving brands a ready-made sonic identity without custom recording sessions.
Templates & Automation — Pre-engineered workflow presets (currently in beta) cover specific creative outcomes such as avatar video creation, image animation, and video-to-music generation, reducing setup time from hours to seconds.
How to Get Started
ElevenCreative offers three access modes — choose the one that fits your workflow:
Web Studio (recommended for most users) — Sign up at elevenlabs.io/app/sign-up (free, no credit card required). From the dashboard, navigate to Studio to start a new project, or browse the template gallery to launch a pre-configured workflow in seconds.
API & SDK (for developers and teams) — Retrieve your API key from the Developer section after sign-up. ElevenLabs provides REST APIs and SDKs for Python, JavaScript, and other languages. Integrate text-to-speech, voice cloning, or sound effects directly into your product pipeline.
Mobile App (for on-the-go creation) — Download the ElevenLabs app for iOS or Android. Generate and refine audio assets from your phone, then sync projects back to the web Studio for final editing and export.
For complex enterprise workflows — high-volume dubbing, managed localization pipelines, or white-glove audio engineering — contact ElevenLabs' Managed Services team via the Contact Sales page.
Pricing & Plans
ElevenCreative uses a credit-based subscription model. All plans include access to ElevenCreative, ElevenAgents, and ElevenAPI products.
| Plan | Price | Credits/Month | Key Inclusions |
|---|---|---|---|
| Free | $0 | 10k | TTS, Speech to Text, SFX, Voice Design, Music, Productions, Image & Video access; 3 Studio projects; non-commercial use; image generation only (up to 3/day); video generation requires paid plan |
| Starter | $5/mo | 30k | Commercial license, Instant Voice Cloning, Dubbing Studio, 20 Studio projects |
| Creator ⭐ | $11/mo | 100k | Professional Voice Cloning, 192kbps audio quality, additional credits available |
| Pro | $99/mo | 500k | 44.1kHz PCM audio via API, higher API rate limits |
| Scale | $330/mo | 2M | 3 workspace seats, team collaboration features |
| Business | $1,320/mo | 11M | 5 seats, low-latency TTS from $0.05/min, 3 Professional Voice Clones |
| Enterprise | Custom | Custom | DPA/SLAs, HIPAA BAAs, custom SSO, priority support, ElevenStudios managed dubbing |
The Creator plan is highlighted as the most popular and is currently offered at $22 for the first month (50% off). Paid plans add broad commercial licensing for outputs generated with ElevenLabs' native models, while the Free tier is limited to non-commercial use. Note that Eleven Music still requires an additional license for marketing campaigns, advertising, film, TV, games, and enterprise distribution. Prices exclude taxes.
Best For
- Content creators and YouTubers who need AI voice cloning and professional voiceovers without studio booking costs
- Marketing teams producing multilingual ad campaigns that need localized versions across 70+ languages in hours, not weeks
- Podcast producers and audiobook publishers requiring consistent, high-quality narration at scale with commercial licensing
- Developers and product teams integrating text-to-speech or voice generation into their applications via ElevenLabs' APIs
- Enterprise media companies and broadcasters running high-volume audio production that need SOC 2 compliance and managed services
- Brands seeking a custom sonic identity through Voice Design or licensed iconic voices without custom recording
FAQ
What is ElevenCreative and how does it differ from ElevenLabs?
ElevenCreative is the consumer and business-facing creative platform built on ElevenLabs' underlying AI audio technology. ElevenLabs is the company and the API layer; ElevenCreative is the all-in-one production workspace — including Studio, templates, voice library, and localization — designed for creators and teams who don't want to integrate APIs manually.
Is there a free plan, and what can I create with it?
Yes. The Free plan offers 10,000 credits per month at no cost, with access to text-to-speech, sound effects, voice design, music generation, and image generation. For Image & Video, free users can generate images only (up to 3 image requests per day); video generation requires a paid plan. Free-tier content is limited to non-commercial use. You can manage up to 3 projects in Studio. Upgrading to Starter ($5/month) unlocks a commercial license, Instant Voice Cloning, and video generation.
How does the credit system work?
Credits are consumed per generation. As a rough guide, 10,000 credits translates to approximately 10 minutes of standard-quality TTS audio. Credit costs vary by model and quality tier — higher quality outputs (192kbps, PCM) and more advanced models consume more credits per generation. On paid plans, unused credits can roll over for up to two months as long as the subscription remains active and is not downgraded or canceled.
What is Professional Voice Cloning and how accurate is it?
Professional Voice Cloning (available on Creator plans and above) creates a high-fidelity replica of a target voice from a longer audio sample and requires identity verification to prevent misuse. It delivers noticeably higher-quality results than Instant Voice Cloning, which is available from the Starter plan, works from shorter audio samples, and does not require identity verification.
Can I use ElevenCreative content commercially?
Paid plans (Starter and above) add broad commercial licensing for outputs generated with ElevenLabs' native models — including audio, voice clones, and video content. The Free tier restricts all output to non-commercial use. Note that Eleven Music requires an additional license for marketing campaigns, advertising, film, TV, games, and enterprise distribution, even on paid plans. Enterprise plans include additional IP protection clauses and broader commercial rights terms as negotiated.
Does ElevenCreative support team collaboration?
Team features are available from the Scale plan ($330/month), which includes 3 workspace seats, shared credit pools, and collaborative Studio projects. The Business plan expands this to 5 seats. Enterprise plans support custom seat counts and role-based access controls with SSO.
What languages does the localization feature support?
ElevenCreative's dubbing and localization capabilities support 70+ languages, including major world languages such as English, Spanish, French, German, Mandarin, Japanese, Korean, Arabic, and Portuguese. The dubbing engine synchronizes translated speech to the original video's lip movements for a natural on-screen result.
Is ElevenCreative available via API for developers?
Yes. ElevenLabs provides REST APIs and official SDKs for integrating AI text-to-speech, voice cloning, sound effects, and other ElevenCreative capabilities directly into your application. API access is included on all plans. Higher-tier plans unlock lower per-minute costs and higher concurrency limits. Documentation is available at elevenlabs.io/docs.
How does ElevenCreative compare to tools like Murf AI or Descript?
ElevenCreative differentiates on voice quality and platform breadth. Where Murf AI focuses primarily on text-to-speech and Descript on transcript-based video editing, ElevenCreative combines audio generation, AI video generator capabilities, image creation, and multi-language localization in a single workspace — making it more suitable for teams that need to produce and adapt multi-format content at scale.
Is ElevenCreative enterprise-ready?
Yes. ElevenCreative offers SOC 2 compliance, single sign-on (SSO), audit logs, Master Service Agreement support, and Business Associate Agreements (BAAs) for HIPAA-regulated customers on Enterprise plans. Managed Services provide end-to-end assistance for complex workflows, and ElevenStudios offers fully managed dubbing for large-scale content operations.
