Overview
Apollo is a sales intelligence and engagement platform for B2B prospecting. It combines contact and company search, email and phone data, enrichment, sequencing, workflow automation, analytics, and integrations so sales teams can find prospects and run outbound campaigns from one system.
The platform is useful for sales development teams, founders, recruiters, marketers, and revenue teams that need a searchable contact database plus outreach tools. Apollo also supports plan management, credits, seats, add-on credits, and API access depending on package.
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Key Features
- B2B contact database - Search companies and people by firmographic, role, and buying criteria.
- Email and phone access - Uses credits to reveal or export contact details.
- Sales engagement - Build email sequences and outreach workflows.
- Data enrichment - Enrich company and people records for CRM and sales processes.
- Workflow automation - Automate prospecting, routing, enrichment, and outreach tasks.
- API access - API capabilities depend on the organization's Apollo plan.
Pricing & Plans
Apollo has a free plan and paid packages. Public pricing and package details can change, so teams should verify current limits on Apollo's pricing page before purchasing.
| Plan type | Pricing | Best fit |
|---|---|---|
| Free | Free with limits | Individuals testing prospecting and contact search |
| Paid plans | Published on Apollo pricing page | Teams needing more credits, seats, sequencing, and workflows |
| Organization and add-ons | Custom or plan-based | Larger teams needing credits, API access, governance, and integrations |
Confirm monthly credits, export limits, seat rules, API access, dialer minutes, enrichment usage, AI usage, and renewal terms.
Best For
Apollo is best for sales, growth, recruiting, and revenue teams that need B2B prospecting data plus outbound engagement tools in one platform.
FAQ
What is Apollo?
Apollo is a sales intelligence and engagement platform for finding B2B contacts, enriching data, and running outbound workflows.
Is Apollo free?
Apollo offers a free plan with limits, plus paid plans for teams that need more usage and features.
What are Apollo credits?
Credits are used for actions such as unlocking or exporting contact and company data, with usage depending on plan and workflow.
Does Apollo have an API?
Yes. Apollo offers API access, but advanced access depends on the organization's plan.
Who should use Apollo?
Apollo is best for users who need the workflow described in this review and want to compare it against adjacent AI tools before adopting it.
How much does Apollo cost?
Pricing can change by plan, billing term, region, and usage limits. Check the official website for the current plan details before purchase.
