Overview
Durable is an AI business builder for small businesses that need a website and basic operating tools quickly. The platform combines AI website generation, hosting, SEO, CRM, image generation, bookings, payment acceptance, invoicing, and AI visibility features in one product.
Durable is strongest for service businesses, local businesses, solo operators, consultants, coaches, and early-stage teams that care more about launching a useful business presence than fine-tuning every pixel. It is not just a prompt-based landing page generator; Durable's current pricing page emphasizes business operations such as CRM contacts, bookings, payments, invoices, and AI partner messages.
As of April 28, 2026, Durable's official pricing page lists a Free plan, Launch at $25/month monthly or $22/month annually, and Grow at $99/month monthly or $85/month annually. Buyers comparing AI website builders should compare Durable on speed, included hosting, CRM depth, AI visibility tools, and how much design control they need after launch.
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Key Features
- AI website builder - Durable can generate a business website quickly and then let users edit the content and structure.
- Hosting and SEO included - Plans include secure hosting, unlimited website traffic, mobile website support, and SEO optimization.
- CRM for small businesses - Durable includes customer management, with limits ranging from 10 customers on Free to unlimited customers on paid plans.
- AI business chat and images - The product includes AI images for ads, socials, and logos, plus AI chat that knows the user's business.
- Bookings, payments, and invoices - Paid plans support bookings, Stripe-style payment fees, and unlimited invoices.
- AI visibility features - Launch and Grow include prompt rankings and competitive analysis cadence to help businesses understand AI search visibility.
Pricing & Plans
Durable uses a freemium model with higher monthly prices and lower annual billing prices.
| Plan | Public pricing | Best fit |
|---|---|---|
| Free | $0 | Testing a business idea with a Durable subdomain, 5 AI images per month, 10 AI Partner messages, and up to 10 CRM contacts |
| Launch | $25/month monthly, or $22/month on annual billing | Small businesses that need a custom domain, no Durable branding, AI images, AI chat, unlimited customers, bookings, payments, invoices, and priority live chat |
| Grow | $99/month monthly, or $85/month on annual billing | Businesses that need more AI images, unlimited AI Partner messages, daily AI visibility ranking, weekly scans, and personalized expert onboarding |
Durable also lists payment fees of 2.9% + 30c for paid-plan payment workflows. Custom domains are included with subscriptions, and external domains can be connected on paid plans.
Best For
Durable is best for small service businesses, consultants, coaches, local operators, and founders who need a complete business web presence quickly. It is less ideal for complex ecommerce, custom web apps, or teams that require full code control.
FAQ
What is Durable?
Durable is an AI business builder that helps users create websites and manage basic business workflows such as CRM, bookings, payments, and invoices.
Is Durable free?
Yes. Durable offers a free plan for testing and launching on a Durable subdomain.
How much does Durable cost?
Durable lists Launch at $25/month monthly or $22/month annually, and Grow at $99/month monthly or $85/month annually.
Can I use a custom domain with Durable?
Yes. Durable says custom domains are included with subscriptions, and existing domains can be connected.
Who should use Durable?
Durable is best for users who need the workflow described in this review and want to compare it against adjacent AI tools before adopting it.
Does Durable replace human review?
No. It can speed up the workflow, but important outputs should still be checked for accuracy, quality, and fit before production use.
