Overview
Novu Connect is an agent communication layer for teams that want AI agents to reach users where conversations already happen. Instead of building a separate Slack bot, Teams integration, email flow, and WhatsApp workflow, developers can use Novu Connect to bring a Claude Managed Agent, or an AI SDK/custom agent setup, into multiple supported channels from one setup.
The June 15, 2026 Product Hunt launch described Novu Connect as a way to "ship agents where your users already work." The official site positions it as Agent Communication Infrastructure: MCP connects agents to tools, while Novu Connect focuses on connecting agents to people through Slack, Microsoft Teams, WhatsApp, Telegram, email, and related channels.
For ToolWorthy readers evaluating AI agent infrastructure, Novu Connect is interesting because it solves the delivery and conversation layer around an agent. It is not just a chatbot UI. It packages channels, templates, identity, threading, and observability so product and engineering teams can make an agent reachable inside existing workflows.
Key Features
Multi-channel agent delivery - Connect an agent to currently listed channels such as Slack, Teams, WhatsApp, Telegram, and email without rewriting the agent for each supported surface; keep coming-soon channels separate.
Ready-made agent templates - Start from templates for activation coaching, trial conversion, knowledge-base support, ticket tracking, and troubleshooting instead of writing every prompt and workflow from scratch.
Bring your own tools and skills - Connect the sources your agent relies on, including docs, code, product data, and MCP tools, so the channel layer does not strip away useful context.
Open-source setup path - The official page lists
npx novu connectand says Novu Connect is built in the open, giving technical teams a lower-friction path to inspect and adapt the implementation.Operational controls - Paid plans include active conversation limits, agent limits, channel limits, overage pricing, branding removal, custom domains, and enterprise controls such as SSO/SCIM and audit logs.
Security and compliance posture - The Connect page lists SOC 2 Type II, HIPAA, ISO 27001:2013, and GDPR signals, which matters for teams exposing agents to customers or internal users.
How to Get Started
Start from the official Novu Connect page and choose whether to use a template or connect an agent you already built. The public quick-start command is npx novu connect, and the setup flow points teams toward signing in, picking channels, and wiring the agent into the tools and context it needs.
Before production rollout, decide which conversation channels matter first. Free supports 2 agents and 2 channels, so a practical pilot might start with Slack plus email for one support or onboarding workflow. Teams that need customer-facing WhatsApp, Microsoft Teams, extra channels, or higher conversation volume should verify current channel availability and plan limits before launching.
Novu also offers an MCP Server for notification operations, but Novu Connect is broader than the MCP server alone. The MCP server lets AI tools manage Novu notification infrastructure; Connect focuses on making an agent available to people across communication channels.
Pricing & Plans
Novu Connect has a free tier plus paid monthly plans. The official Connect pricing section lists the following self-serve plans:
| Plan | Price | Notes |
|---|---|---|
| Free | $0/month | 100 active conversations, 2 agents, 2 channels, powered by Novu branding |
| Pro | $30/month | 1,000 active conversations, 5 agents, 5 channels, $0.02 per extra conversation, removes Novu branding |
| Team | $250/month | 5,000 active conversations, 10 agents, 10 channels, $0.015 per extra conversation, custom email domain |
| Enterprise | Custom | Custom volume, unlimited agents and channels, HIPAA BAA, SSO/SCIM, audit logs, dedicated support, and flexible hosting |
Novu Connect pricing is separate from any AI model, Claude, or agent runtime costs. Teams should budget for both the channel layer and the underlying agent provider.
Best For
- SaaS teams that want support, onboarding, or account agents inside Slack, Teams, WhatsApp, and email
- Product teams building customer-facing AI productivity workflows that need delivery and conversation tracking
- Developer teams that already use Novu or want an open-source communication layer around agents
- Startups testing agent templates before investing in custom channel infrastructure
- Enterprise teams that need agent communication with audit logs, SSO/SCIM, and compliance review
FAQ
What does Novu Connect do?
Novu Connect connects Claude agents to communication channels such as Slack, Microsoft Teams, WhatsApp, Telegram, and email so users can interact with an agent where they already work.
Is Novu Connect the same as Novu MCP?
No. Novu MCP exposes notification tools to MCP-compatible AI clients. Novu Connect is the agent-to-user communication layer that brings an agent into channels and manages conversations.
Is there a free plan?
Yes. The official pricing page lists a Free plan with 100 active conversations, 2 agents, 2 channels, and Novu branding.
How much does Novu Connect cost?
The first paid plan is Pro at $30 per month. Team is listed at $250 per month, and Enterprise is custom.
Does Novu Connect include Claude usage?
No. Novu Connect is the channel and communication layer. Claude, agent runtime, and model usage costs are separate.
Which teams should use Novu Connect?
It is best for teams that already have or plan to build an AI agent and need a reliable way to expose that agent through existing communication channels.
