IndustryJun 3, 2026via The Verge AI
UK CMA requires Google to offer publishers an AI Search opt-out
The UK Competition and Markets Authority said Google must give publishers effective controls over whether their search content powers generative AI features, including AI Overviews, and improve attribution in AI-generated search results.
Why it matters
Publishers, SEO teams, and AI search vendors may need to adjust content, attribution, and traffic strategies as the UK sets an early regulatory precedent for AI-powered search.
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