Overview
Siteline is a growth analytics platform built for the agentic web. It tracks how AI agents, bots, and crawlers from providers such as OpenAI, Google, Anthropic, and others interact with your site, and measures the full funnel from agent visits to human referral visits (and downstream conversions when connected to your own analytics or attribution stack). As discovery shifts toward AI assistants and chatbots—reportedly a growing share of web traffic—Siteline surfaces which pages agents hit and request-level metadata; behavior such as drop-off or intent is inferred from request patterns and paths where supported. It helps you see whether agents are recommending you to users or skipping you.
The platform is aimed at product and growth teams who need to improve AI search visibility and turn agent activity into actionable changes. You can get started with a website key and see your first insights in minutes; setup options include a JavaScript SDK, Next.js middleware, and Vercel Log Drains with zero impact on site performance.
Key Features
AI Agent & Bot Tracking — Identifies and attributes visits from AI agents and crawlers so you can see which AI systems are using your content and how often, helping you prioritize optimization for the agents that drive real traffic.
Full Funnel Measurement — Tracks the path from agent visits to human referral traffic (and to conversions when you connect your own analytics or attribution stack), so you can tie agent activity to downstream signups and revenue instead of treating bot traffic as a black box.
Page-Level & Request Insights — Surfaces which pages agents hit and request-level metadata (paths, coverage); where supported, patterns can inform inferred drop-off or intent. Use this to improve content and structure for AI discovery.
Vercel Log Drain Integration — Forwards server-side request logs to Siteline via Vercel Log Drains with no code changes and no impact on response time, ideal for Vercel-hosted sites on Pro or Enterprise plans.
JavaScript & Next.js SDKs — Client and framework integration options; follow the current docs for your stack (e.g. Next.js integration may use
@gptrends/track; other packages such as@siteline/*may reflect naming or migration—check docs for the recommended package).Use Alongside Existing Analytics — Complements tools like Google Analytics and Mixpanel so you can combine agent analytics with your existing dashboards and attribution (use in parallel; check docs for any formal integration).
Pricing & Plans
Siteline offers tiered pricing on its website, including a Free tier at $0/month (no credit card required). Paid tiers (e.g. Starter, Scale, Pro) add higher quotas for prompt runs, events, and integrations, plus support options (e.g. Slack from Scale and above). Quotas and limits are defined per tier on the pricing page; for custom or high-volume needs you can book a demo or setup call.
Best For
- Product and growth teams who want to understand how AI agents and crawlers use their site
- Sites and apps that rely on organic discovery and want to improve visibility in AI search and answer engines
- Teams already on Vercel who want server-side agent analytics without code changes
- Marketing and content teams optimizing for AI-driven discovery and referral traffic; those monitoring AI mentions and answer engine performance may also consider tools like Findable
FAQ
What is the "agentic web" and why does it matter for analytics?
The agentic web refers to traffic and discovery driven by AI agents, bots, and crawlers (e.g., from ChatGPT, Perplexity, Google AI) rather than only human browsers. A significant portion of discovery now happens through these systems. Siteline focuses on measuring how those agents interact with your site so you can improve AI search visibility and conversion from agent traffic to human users.
How does Siteline track AI agents without slowing my site?
Siteline supports server-side ingestion (e.g., Vercel Log Drains) that runs after the response is sent, so it does not add latency to requests. Client-side integration uses the JavaScript or Next.js SDK; the vendor designs for minimal performance impact. Check their docs for your chosen integration.
Do I need to change my code to use Siteline?
Not necessarily. If you host on Vercel, you can use Log Drains and configure the Siteline endpoint in the Vercel dashboard with no application code changes. For other setups, you can use the JavaScript or Next.js SDK; see Siteline documentation for your stack.
Is there a free trial?
Yes. A Free tier is available (no credit card required). Paid tiers provide more prompt runs, events, integrations, and support (e.g. Scale and above include Slack); see the pricing page on siteline.ai for details.
Which AI providers does Siteline detect?
Siteline identifies and attributes traffic from major AI systems; docs and examples commonly mention OpenAI, Google, and Anthropic. Broader coverage (e.g. Perplexity) may be documented in the product or SDK—check the Siteline docs for the current list.
Can I use Siteline with Google Analytics or Mixpanel?
Yes. You can use Siteline alongside Google Analytics and Mixpanel to combine agent analytics with your existing reporting and attribution. Check the docs for any formal integration or export options.
How do I get my Siteline website key?
After signing up at siteline.ai, go to the Agent Analytics section in your Siteline workspace and open the configuration page where you can generate or view your website key (the button may be labeled "Generate Website Key" or "Manage Configuration"). Use this key in the Log Drain endpoint URL or SDK configuration.
