Overview
Maze is a user research platform for product teams that need to test ideas, validate prototypes, run surveys, collect usability data, and share research insights. It supports designers, product managers, researchers, marketers, and startups that want research feedback without building every study from scratch.
Maze is especially useful when teams need to test Figma prototypes, websites, product concepts, information architecture, or copy with users. It combines study setup, participant recruitment options, analytics, reports, and collaboration features in one research workspace.
As of April 28, 2026, Maze lists free and paid options, with higher tiers increasing project and study limits, paid features, research governance, and team controls. Enterprise buyers should expect custom pricing.
For adjacent research, compare AI design tools, AI UI design tools, AI website design tools.
Key Features
- Prototype testing - Run usability tests on prototypes and collect task success, paths, and qualitative feedback.
- Surveys and product discovery - Create research studies for customer feedback, concept validation, and prioritization.
- Participant recruitment - Use Maze recruitment options or bring your own testers depending on plan.
- Research reports - Generate shareable reports and insights for product stakeholders.
- AI-assisted workflows - Maze includes AI features for faster research setup and analysis on eligible plans.
- Team research operations - Paid plans support larger teams, governance, templates, and collaboration needs.
Pricing & Plans
Maze pricing depends on plan, team size, usage, and research needs.
| Plan type | Pricing | Best fit |
|---|---|---|
| Free | $0 | Trying basic research workflows |
| Paid team plans | Check current pricing | Teams running regular studies |
| Enterprise | Custom | Larger organizations needing governance, security, and scale |
Check the current Maze pricing page for project limits, study limits, participant recruitment costs, AI access, and plan-specific features.
Best For
Maze is best for product teams, UX researchers, designers, startups, and PMs that need repeatable user research without a heavyweight research operations stack.
FAQ
What is Maze?
Maze is a product research platform for prototype testing, surveys, usability studies, participant recruitment, and research reports.
Is Maze free?
Maze offers a free plan. Paid plans increase limits and unlock additional research features.
Who should use Maze?
Maze is best for product, design, and research teams that need fast feedback on prototypes, concepts, and product experiences.
Does Maze recruit participants?
Maze offers participant recruitment options, but costs and availability depend on the current plan and study setup.
How much does Maze cost?
Pricing can change by plan, billing term, region, and usage limits. Check the official website for the current plan details before purchase.
Does Maze replace human review?
No. It can speed up the workflow, but important outputs should still be checked for accuracy, quality, and fit before production use.
