Overview
Google Pomelli is a free AI content generator — a Google Labs experiment in partnership with Google DeepMind, launched in October 2025 — designed to help small and medium-sized businesses (SMBs) create scalable, on-brand marketing campaigns without design expertise or large budgets.
The tool works in three steps: it scans your website to build a "Business DNA" profile capturing your brand's colors, fonts, tone, and imagery; then generates tailored campaign ideas specific to your business; and finally produces ready-to-use marketing assets for your social channels, site, and ads. In February 2026, Google added Photoshoot — a feature that transforms basic product photos into professional studio-quality images using Google's Nano Banana image generation model.
Pomelli is currently available as a public beta in the United States, Canada, Australia, and New Zealand, free during the beta period; usage limits (if any) are not publicly specified.
Key Features
Business DNA Extraction — Automatically analyzes your website to build a brand profile including color palette, typography, tone of voice, and image style, ensuring every piece of content feels authentically yours.
Tailored Campaign Generator — Generates tailored campaign ideas specifically for your business based on your Business DNA. You can also type your own prompt to create content around a custom idea or theme.
Multi-Platform Asset Creation — Produces marketing assets for channels like social media, your site, and ads — all grounded in your Business DNA. Pomelli is purpose-built for AI social media post generation at scale; specific platform formats may vary.
Photoshoot (Product Photography AI) — Upload any product photo and choose from professionally curated scene templates like studio or lifestyle (template set may vary). Pomelli uses your Business DNA and Google's Nano Banana image generation to produce polished, on-brand AI product photography without a physical shoot.
Natural Language Editing — Edit text or images in the tool using plain-English instructions; supports background edits (e.g. "change my background to a forest") and style reference images (e.g. "restyle to look like this"), with no design skills required.
Product URL Campaigns — Paste a product page link and Pomelli pulls the product images, title, and description automatically, letting you create highly specific promotional campaigns in seconds.
Pricing & Plans
Pomelli is free during its public beta phase. Google hasn't published usage limits or pricing plans as of February 2026.
| Plan | Price | What's Included |
|---|---|---|
| Public Beta | Free | Business DNA, campaign generation, Photoshoot, multi-platform asset export, and natural language editing |
Google has not announced a paid tier. Features and availability may vary as the experiment evolves — users are encouraged to submit feedback directly within the tool.
Availability: United States, Canada, Australia, and New Zealand only. English language only.
Best For
- Small business owners who need professional marketing visuals but lack the budget for agencies or photographers
- E-commerce sellers (handmade goods, food & beverage, apparel) looking to replace expensive product photography sessions
- Solo marketers managing social accounts for multiple brands who need campaign ideas on demand
- Brick-and-mortar businesses (yoga studios, cafes, local retailers) wanting consistent, on-brand digital presence
- Entrepreneurs who want to test campaign concepts quickly without committing design resources
FAQ
What is Google Pomelli?
Google Pomelli is a free AI-powered marketing tool from Google Labs and Google DeepMind. It helps small and medium-sized businesses generate on-brand social media campaigns and marketing assets by analyzing your website to understand your brand identity.
Is Google Pomelli free to use?
Yes. As of February 2026, Pomelli is free during its public beta phase. Google has not announced any paid plans or published usage limits — but as a beta experiment, limits or changes could be introduced. Check the official site for the latest information.
What countries is Pomelli available in?
Pomelli is currently available in the United States, Canada, Australia, and New Zealand. It supports English only. Google has not confirmed a timeline for expansion to other regions.
What is the Photoshoot feature in Pomelli?
Photoshoot is a feature added in February 2026 that turns any product photo into a professional studio or lifestyle image. Powered by Google's Nano Banana image generation model, it lets you choose from scene templates and automatically applies your brand aesthetics to produce polished visuals.
What is Business DNA in Pomelli?
Business DNA is Pomelli's brand profiling system. When you enter your website URL, Pomelli scans it and extracts your brand's color palette, fonts, tone of voice, and visual style. All generated content is grounded in this profile to maintain brand consistency.
What types of marketing assets can Pomelli create?
Pomelli generates social media posts formatted for Instagram, Facebook, LinkedIn, and X; display and banner ads; email graphics; website assets; and studio-quality product photos via the Photoshoot feature.
Do I need design skills to use Pomelli?
No. Pomelli uses natural language editing, so you can refine any output by typing plain instructions like "change the background color" or "make the headline larger." No design software knowledge is required.
How does Pomelli compare to other AI image generators?
Unlike general-purpose AI image generators, Pomelli is specifically built for marketing workflows. Its key differentiator is Business DNA, which ties every visual output to your actual brand identity — making it more suitable for consistent brand marketing than open-ended image generators.
Can I use Pomelli for e-commerce product photography?
Yes. The Photoshoot feature is well-suited for e-commerce sellers. You upload a product image, select a scene template, and Pomelli generates professional product shots ready for your website or social media, without needing a photographer or studio.
Is my business data safe with Pomelli?
Pomelli is governed by Google's standard Privacy Policy and Terms of Service. As with all Google Labs experiments, the tool is in beta and Google collects usage feedback to improve the product. Review Google's privacy documentation for specifics on data handling.
