Overview
YouScan Market Research is a social listening and consumer intelligence workflow built on YouScan's monitoring platform. It helps marketers, researchers, PR teams, and CX teams analyze online conversations, images, audiences, competitors, and market trends across social media, blogs, forums, reviews, and online news sources.
The platform is especially useful when market research depends on unsolicited public conversations rather than only surveys or panels. YouScan also includes Insights Copilot, a conversational AI assistant for social media listening data, plus visual insights and audience insights on higher or add-on configurations.
For users comparing AI market research tools, YouScan is closer to social intelligence platforms such as Talkwalker Consumer Intelligence than research workflow platforms such as Suzy.
Key Features
- Social media listening - Track conversations across social platforms, blogs, forums, reviews, and online news.
- Insights Copilot - Ask AI-powered questions about social listening data and get answers with supporting examples.
- Visual Insights - Analyze image-based mentions, logos, and visual context to understand how people interact with brands and products.
- Audience Insights - Understand demographics, interests, occupations, and attributes of people discussing brands or topics.
- Dashboards and alerts - Build dashboards, mention walls, rules, alerts, and reports for ongoing monitoring.
- Market research use cases - Support competitor analysis, brand health, market research, crisis tracking, and influencer discovery.
Pricing & Plans
YouScan's public pricing page lists Starter 3 at $499/month billed annually in USD, EUR, or GBP equivalents. Starter includes 3 topics, up to 15,000 monthly mentions, unlimited users, unlimited social searches, unlimited rules and alerts, and limited Insights Copilot questions. Unlimited plans are configured by requirements and demo.
| Plan | Pricing | Best fit |
|---|---|---|
| Starter 3 | $499/month billed annually | SMBs and startups needing essential social listening and market monitoring |
| Unlimited plans | Custom / demo-based | Brands and agencies needing more topics, visual insights, audience insights, API, exports, and unlimited Copilot questions |
Before buying, confirm topic count, mention volume, supported sources, Insights Copilot limits, Visual Insights, Audience Insights, integrations, API/export needs, currency, and billing terms.
Best For
- Marketers tracking brand, category, and competitor conversations
- Researchers using social data for market and consumer insight
- PR teams monitoring reputation, crises, and media narratives
- Agencies reporting social intelligence to clients
- Teams comparing YouScan with Talkwalker and Wonderflow
FAQ
What is YouScan Market Research?
YouScan Market Research uses social listening, visual insights, audience data, and AI Copilot to analyze markets and consumers.
How much does YouScan cost?
The public pricing page lists Starter 3 at $499/month billed annually, with unlimited plans configured by requirements.
What does Starter 3 include?
Starter 3 includes 3 topics, up to 15,000 monthly mentions, unlimited users, unlimited searches, alerts, and limited Insights Copilot questions.
What is Insights Copilot?
Insights Copilot is YouScan's conversational AI assistant for asking questions about social listening data.
Does YouScan analyze images?
Yes. Visual Insights can analyze images, brand logos, and visual context from social data.
Is YouScan only for social media?
No. It also covers blogs, forums, reviews, online news, dashboards, alerts, and market research use cases.
Who should use YouScan?
Marketing, research, PR, CX, and agency teams that need social intelligence are the best fit.
What should I check before buying?
Check mention volume, topic limits, data sources, Copilot limits, Visual Insights, Audience Insights, exports, and integrations.
