Overview
Timelaps is a continuous brand tracking platform built for modern marketing teams who need research-grade insights without the six-figure agency price tag. Instead of waiting months for a quarterly brand audit, Timelaps surveys 4,000 real consumers in your category every year — month after month — and delivers the results in a live, always-on dashboard.
The platform was created by researchers with two decades of experience designing brand trackers for some of the world's largest companies. That institutional expertise is now packaged into an accessible SaaS tool that covers everything from brand funnel metrics to category purchase behavior.
Where traditional agencies charge $150,000 or more per year and deliver dense PowerPoint decks weeks after the fieldwork closes, Timelaps positions itself as a research-grade alternative that can be set up in days and costs far less than traditional agency tracking. It is designed for brand managers, marketing agencies, in-house market research teams, and startups that need competitive intelligence to grow.
Key Features
Brand Funnel Tracking — Continuously measures Awareness, Consideration, Purchase, and Loyalty across your brand and key competitors, so you can pinpoint exactly where customers drop off and which stage needs the most investment.
Moments (Category Entry Points) — Inspired by the Ehrenberg-Bass framework for mental availability, this module tracks which real-world buying situations your brand owns versus where competitors win, revealing where to focus media spend for maximum penetration.
Brand Associations — Maps the imagery, values, and attributes that consumers connect with your brand compared to rivals. Spot perception gaps, validate campaign messaging, and track shifts in brand equity over time.
Advertising & Word of Mouth Recall — Measures how many category buyers remember seeing your ads and hearing organic conversations about your brand, giving you a direct read on what creative and earned media is actually cutting through.
Category Insights — Goes beyond your brand to show how people buy in your entire category: how many brands they consider, how they make decisions, and where they purchase. Invaluable for identifying white space and competitive threats.
Buyer Profile & Media Consumption — Breaks down the demographics, income levels, household composition, and media habits of your actual buyers versus the broader category, so media planning and targeting are based on data, not assumptions.
AI-Generated Insights — Every dashboard view is accompanied by AI-written data analysis that explains what the numbers mean and what actions to consider, removing the need to interpret raw data manually.
Pricing & Plans
Timelaps operates on a custom, quote-based pricing model designed to replace traditional agency engagements.
| Plan | Price | Includes |
|---|---|---|
| Public pricing | Quote-based | Timelaps does not publicly list named plan tiers. Its website shows a $30,000/year comparison figure and asks buyers to get in touch for a quote. Publicly documented capabilities include monthly tracking, 4,000 responses/year, 80+ markets, an always-on dashboard, and expert support. |
Exact scope, market coverage, competitor set size, and sample configuration should be confirmed during the sales process.
A few things to note:
- No self-serve free trial — Timelaps is set up in partnership with a research expert and requires an onboarding call before fieldwork begins.
- First baseline report arrives within weeks of setup; monthly updates follow automatically.
- Dedicated support is included with every plan — each client is assigned a Timelaps research expert.
- Compared to agencies ($150,000+/year), Timelaps positions itself as at least 5× cheaper for equivalent research rigor.
To get an exact quote, book a consultation via their website.
Best For
- Brand managers at mid-market companies who need to prove campaign ROI to leadership without waiting for a quarterly agency report
- Marketing agencies that want to offer clients an always-on brand intelligence layer without building a research practice from scratch
- Research and insight leads at companies currently paying $100,000+ for traditional trackers and looking for a more cost-effective alternative
- Startups in competitive consumer categories that need to monitor brand health and benchmark against larger, established players
- Teams operating across multiple international markets who need a single platform to track brand performance globally
FAQ
How does Timelaps work?
After an onboarding call where the research scope is defined — including your brand, competitors, and target category — Timelaps sets up a continuous survey program. Real consumers in your category are surveyed monthly via online and mobile panels, generating roughly 4,000 responses per year. Results flow into a live dashboard that updates monthly, with AI-generated narratives explaining changes and trends.
How quickly can I see results?
Setup typically takes a few days. Your first baseline report is ready within weeks of kickoff. After that, the dashboard is updated every month with fresh data and insights automatically.
What markets does Timelaps cover?
Timelaps says it reaches consumers in 80+ markets globally, partnering with leading global research panels.
What methodology does Timelaps use?
Timelaps uses quantitative online and mobile surveys. The measurement framework draws on established brand science, including brand funnel metrics (Awareness → Consideration → Purchase → Loyalty) and Category Entry Points from the Ehrenberg-Bass Institute's mental availability framework.
How does Timelaps compare to a traditional research agency?
Traditional agencies typically charge $150,000+ per year, take months to deliver results, and produce quarterly or annual reports. Timelaps delivers comparable research rigor continuously for around $30,000 per year, with data refreshing monthly in a self-service dashboard. Compared with a fully custom agency engagement, buyers should confirm how much customization Timelaps supports during sales discussions.
Is there a free trial available?
Timelaps publicly offers a live demo and free consultation, but a self-serve free trial is not documented on the website. A demo environment is accessible at demo.timelaps.io.
Who provides support?
Every Timelaps client is paired with a dedicated research expert who helps with setup, interpretation, and ongoing insight extraction. Support is included in the annual subscription and is not limited to a ticketing system.
What data quality controls does Timelaps apply?
Timelaps partners with leading global research panels that provide access to hundreds of millions of people. The team says it applies rigorous data checks to support result quality, but specific public details about those controls are limited.
