Overview
NINA is AgenQ's AI product assistant for SaaS teams. It lives inside a software product, understands product knowledge and workflows, then guides users step by step through tasks. The product is positioned for teams that want to reduce onboarding friction, support load, and feature-adoption gaps without relying only on documentation, training calls, or static walkthroughs.
Unlike a normal AI chatbot, NINA is designed around in-product guidance and action-based workflows. Users can ask questions, receive contextual instructions, and be guided through real product flows while staying inside the application.
The main buyers are SaaS companies with complex products: customer success, onboarding, support, sales, and product teams that need users to understand and complete workflows faster.
Key Features
Embedded AI product assistant - NINA lives inside the SaaS product, giving users product-specific answers and guidance without leaving the workflow.
Workflow guidance and execution - Instead of only answering questions, NINA can guide users through tasks and workflows step by step.
Text and voice interactions - AgenQ's pricing page lists text and voice interactions on the Starter plan, giving teams more flexible user assistance options.
Product knowledge training - Teams can add docs, URLs, release notes, and workflows so the assistant learns product-specific knowledge.
Always-learning product knowledge - AgenQ positions the assistant as able to keep product knowledge and guidance updated as the product changes.
Analytics and adoption insight - Paid plans include analytics so teams can understand onboarding friction, workflow usage, and product-assistant impact, similar to broader AI market research signals inside the product experience.
How to Get Started
NINA requires an embedded product setup rather than a simple browser signup. AgenQ's public materials describe four basic steps: create the assistant, install the SDK, add product knowledge, then review and publish workflows.
For small SaaS teams, the key implementation questions are:
- Which workflows should NINA guide first?
- What product docs, release notes, or videos should train the assistant?
- How will support and product teams review generated guidance before publishing?
- What usage limits apply under the selected plan?
Pricing & Plans
AgenQ's pricing page lists monthly and annual options. The public annual pricing starts at $79/month billed annually for Starter, with a 7-day free trial. The monthly toggle showed "Talk to Sales" during review, so this listing uses the clearly published annual-billing amount.
| Plan | Price | Includes |
|---|---|---|
| Starter | $79/month billed annually | 1 NINA, up to 5 workflows, text + voice, 60 minutes/month, SDK, basic analytics |
| Standard | $399/month billed annually | 2 NINAs, up to 10 workflows, advanced interactions, assisted setup, priority support |
| Enterprise | Talk to sales | Unlimited NINAs and workflows, unlimited usage, private deployment, advanced security and compliance |
Additional usage on Starter and Standard is listed as $0.07/minute. Pricing is based on deploying an AI product assistant rather than charging by end user.
Best For
- SaaS companies with complex onboarding, setup, or operational workflows
- Customer success teams trying to reduce repeated training calls and "how do I" tickets
- Product teams looking to increase feature adoption through contextual in-app guidance
- Sales and demo teams that need always-available product walkthroughs
- Support organizations that want product-specific assistance instead of generic AI writing assistants
FAQ
What is NINA?
NINA is AgenQ's AI product assistant for SaaS products. It embeds inside a product and helps users complete workflows, learn features, and get product-specific answers.
How is NINA different from a chatbot?
A chatbot mainly answers questions. NINA is positioned around in-product guidance and action-based workflows, meaning it helps users move through real product tasks rather than only returning text answers.
Does NINA require developer work?
Yes. AgenQ describes installing an SDK and embedding NINA into the SaaS product. Teams should plan for implementation, product-knowledge setup, workflow review, and launch.
How much does NINA cost?
The public annual pricing starts at $79/month billed annually for Starter. Standard is listed at $399/month billed annually, and Enterprise is sales-led.
Is there a free trial?
Yes. The pricing page lists a 7-day free trial for Starter and Standard annual plans.
What usage is included?
Starter includes 1 NINA, up to 5 workflows, and 60 minutes of usage per month. Standard includes 2 NINAs, up to 10 workflows, and 60 minutes per month. Additional usage is listed at $0.07/minute.
Who should skip NINA?
Skip NINA if you need a simple help-center bot, do not control the product UI, or are not ready to invest in SDK integration and workflow governance.
