Overview
Artisan is an AI sales platform built around Ava, an AI business development representative (BDR) that handles the outbound prospecting work a junior sales rep would normally do. Instead of stitching together a list-building tool, an enrichment provider, a sequencer, and a deliverability service, teams point Ava at an ideal customer profile and let her source contacts, write the emails, send them, and book the meetings that come back.
The platform is aimed at founders, sales leaders, and lean go-to-market teams who need consistent outbound volume but don't want to hire or manage a full SDR desk. With the 2026 release of Ava 2.0, Artisan positioned it as the first "autonomous AI" BDR and made it self-serve, dropping the entry price from $2,500/month to $250/month so smaller teams can start outbound without a sales call.
Key Features
- Autonomous lead sourcing — Ava pulls prospects from a database of 300M+ B2B contacts and 200M+ local businesses, so you define the target account and she builds the list instead of you exporting CSVs.
- Built-in enrichment — Contact and company data is verified across 15+ providers before outreach, which keeps bounce rates down and reduces the "who is this person" guesswork.
- Multi-channel campaigns — Ava writes and sends personalized email sequences, handles follow-ups, and adapts messaging, removing the manual work of building and maintaining sequences.
- Intent signals — The system watches for triggers like funding rounds and leadership changes so outreach lands when a prospect is more likely to buy.
- Autonomous reply handling — Ava can answer common objections, qualify interested leads, and book meetings, escalating to a human only when your rules say it should.
- Deliverability monitoring — Paid plans include deliverability monitoring with inbox warmup and sending-health tracking, though inbox placement still depends on your setup, list quality, and campaign behavior.
Pricing & Plans
Artisan uses a credit-based model with a free tier and three paid plans. The paid prices below reflect annual billing; check the current billing options at checkout.
| Plan | Price | Credits/month | Best for |
|---|---|---|---|
| Free | $0 | 300 | Testing lead discovery and enrichment |
| Intern | $250/mo (billed annually) | 12,000 | Solo founders starting outbound |
| Employee (recommended) | $600/mo (billed annually) | 30,000 | Teams running steady pipeline |
| Enterprise | Custom | Custom | High-volume outbound with dedicated support |
New accounts get 10,000 free credits (a $300 value) and 30 days to use them, with no credit card required. The Free plan covers lead discovery, list building, enrichment, and agent research. Paid plans unlock autonomous campaigns and replies, CRM sync (HubSpot on Intern; Salesforce on Employee and above), Slack integration, and deliverability monitoring. The human power dialer is an add-on at $67/seat/month. Enterprise adds SSO/SAML, audit logs, a dedicated CSM, and forward-deployed implementation. Expected output scales with the plan, from roughly 1–12 positive replies a month on Intern to 50+ on Enterprise.
Best For
- Early-stage founders who need outbound pipeline but can't justify a full-time SDR hire.
- Lean sales teams that want to consolidate several prospecting tools into one platform.
- Sales leaders testing AI-driven outbound before scaling headcount.
- Companies with a clear ICP and a repeatable offer that suits cold email.
FAQ
Is there a free trial available?
Yes. New accounts receive 10,000 free credits worth about $300 with 30 days to use them, and no credit card is required. There's also a permanent Free plan with 300 credits per month for lead discovery and enrichment.
How much does Artisan cost?
Paid plans start at $250/month (billed annually) for the Intern tier with 12,000 credits. The recommended Employee plan is $600/month with 30,000 credits, and Enterprise pricing is custom.
What does Ava actually do?
Ava is an AI BDR that sources leads, enriches contact data, writes and sends personalized outbound campaigns, handles common replies and objections, and books qualified meetings, escalating to a human when your rules require it.
Does Artisan integrate with my CRM?
Yes. The Intern plan includes HubSpot CRM sync and Slack integration. The Employee plan adds Salesforce sync and webhooks as a data source, and Enterprise adds advanced security and support controls.
How many meetings or replies can I expect?
Expected positive replies scale with the plan: roughly 1–12 per month on Intern, 4–30 on Employee, and 50+ on Enterprise. Actual results depend on your target market, offer, and list quality.
Can I cancel my subscription?
Paid plans are shown with annual billing, so review the current billing terms at checkout. You can use the Free plan or the 10,000-credit trial first to evaluate the platform before committing.
Is my outbound deliverability managed?
Yes. Artisan handles inbox warmup, sending infrastructure, and deliverability monitoring inside the platform to help campaigns reach the inbox rather than the spam folder.
Who is Artisan best suited for?
It's a good fit for founders and lean B2B sales teams that have a defined ideal customer profile and want consistent outbound volume without building and managing a multi-tool prospecting stack.
