AI tools for real estate agents
Compare lead follow-up, listing media, CMA, floor plans, video and transaction tools — and find what your current stack already covers before you pay for it twice.
Start with two or three jobs, not seven subscriptions.
Written for agents and small teams. Also useful for photographers (staging, plans and video) and brokerage staff and TCs (lead and transaction).
Lead & follow-upCore decision
Who answers a new lead at 9pm, and what happens after that?
Four architectures, and the choice is about which layer owns your database — not which one has the best AI.
04Human handoff is the critical control point. Anything promised before it was promised in your name.
owns this steptakes part, does not own it
CRM-first
Follow Up BossAgents and small teams who want to own the system of record, with the AI features sitting on top of a CRM that works without them.
Choose it whenYou want to keep your database and hand a warm lead to a person quickly.
Watch forIt is a CRM before it is an AI product. Working conversations automatically at volume means adding a layer on top of it.
Grow $69/user/mo · seats and calling drive the bill
AI nurture overlay
YlopoTeams already spending on lead generation, who need old and cold leads worked by text and voice at a volume that is hard to cover by hand.
Choose it whenYou have more leads than follow-up capacity, not the other way round.
Watch forIt speaks in your name. Everything it says is said by a licensed agent, and you own the compliance for it.
AI Text from $250/mo · Text and Voice from $500/mo
Also shortlisted, for a narrower job
LoftyAll-in-one platform
CRM, IDX site, ads and assistant from one vendor, on one contract.
Choose it whenYou are assembling a stack from zero and nobody wants to maintain it.
The switching cost is the product. Site, ads and database all end up inside it.
Quoted · tiered by seats and modules
StructurelyAI call-center layer
Qualification conversations finished before a human picks up.
Choose it whenInbound volume is beating your triage and your CRM is already fine.
A layer, not a system of record. Without a CRM behind it you keep the conversation and lose the history.
Amount not publicly verified · priced per conversation or per seat
Human boundaryAnything that texts or calls in your name is speaking as a licensed agent. Decide in advance what it may promise about price, condition and availability, and where a person takes over.
Before buyingConfirm you can export every contact, every note and every conversation before you sign. The database is the asset; the software is rented.
Sources · Reviewed Sep 18, 2026
Vendor product and pricing pages. Architecture spans are our editorial reading, not a feature audit.
- Follow Up Boss — $58/user/mo is the annual-plan equivalent, not a standing monthly rate. Calling is a separate add-on at $39/user.
- Ylopo — Those are the AI nurture options, not the price of the wider Ylopo platform, which is quoted. Quotes vary with your market and the size of your database, and ad spend is separate.
- Lofty — No standing amount is published.
- Structurely — The base platform fee is not published.
Staging & photosCore decision
How much of the real room are you willing to change?
Four rungs on one ladder. Each step up makes the photo look better and makes what you owe a buyer larger.
As photographed
After staging
Same camera, same room — only furniture is added. Illustration of the decision, not a sample of any tool’s output.
- 1Photo enhancementExposure, verticals, colour, skyAutoenhance.aiHigh-volume photo setsThe room is unchanged. This is photo editing.
- 2Virtual stagingFurniture added to an empty roomVirtualStaging.tools↗Focused empty-room stagingKeep the unedited original. Labelling requirements vary by MLS and broker.
- 3Targeted editsClutter removed, a floor or a wall changedApply DesignOne thing changed, preciselyA finish the buyer inherits now looks different. Check your disclosure rules.
- 4Broader generative changePermanent features, exteriors, whole redesignsREimagineHome↗Potential, not current conditionA concept, not current condition. Check what your MLS and broker permit.
Targeted edits
Apply DesignDeliberate single-purpose edits — declutter an occupied room, change a floor, empty a space — with linked photos of the same room holding the same furniture and the same layout.
Choose it whenYou know exactly which part of the photo is the problem.
Watch forDeliberate means slower. If you want a whole set restyled in one instruction, you are fighting the tool.
Coins · a DIY 2D edit spends 1, one-click spends 1.5
Broader generative change
REimagineHome↗Renovation and redesign concepts: furnishing, decluttering, flooring, walls, countertops, exteriors and yards from the same photo.
Choose it whenYou are selling the potential of a property, and labelling it as such.
Watch forRange is the risk. The further it goes, the less the picture is evidence of the property, and the more of it you have to disclose.
Plans from $19/mo · credits, and a reroll spends one
Human boundaryThe tool does not decide what you owe a buyer — you do, before the set goes live. Keep the unedited original of every photo you publish an edit of.
Publishing ruleDo not present generated or materially altered media as current-condition listing media. What may be published, and how it must be labelled or disclosed, varies by MLS, by broker and by local requirement — check the ones that apply to you. This is not legal advice.
Sources · Reviewed Sep 18, 2026
Vendor product pages. Rung positions are our editorial reading of how far each tool goes by default; ToolWorthy has not bench-tested output quality.
- Autoenhance.ai — Amount not publicly verified · billed per image. Bundles and monthly allowances are offered; no standing amount is published.
- VirtualStaging.tools — Standard $25/mo. The $13/mo shown on the pricing page is the annual-plan equivalent, not a standing monthly price.
- Apply Design — A coin works out at roughly $7 to $10 depending on the pack, so a one-click 2D image is 1.5 coins rather than a flat per-image price.
- REimagineHome — The general plans are Essential $19/mo, Pro $36/mo, Advanced $59/mo and Agency $119/mo. Which one you need depends on volume and on which editing controls you want, so check the tier rather than assuming the entry plan carries the whole workflow. Pricing offered through an MLS or association partnership is a separate arrangement and is not the general public price.
CMA & valuationCore decision
Where does your number come from, and can you defend it to a seller?
Not four competing products — four positions along one pipeline. Buy for the stage that is actually failing you.
03No product owns this step for you. Swapping and adjusting comps is the licensed judgement you are paid for.
owns this steptakes part, does not own it
Included baseline
RPRAny agent with NAR membership, as the step before buying anything: it is included, so it tells you what you already have.
Choose it whenYou have not checked what your membership already covers.
Watch forBroad rather than deep. A strong baseline report rather than a valuation product.
No additional charge
Included with NAR membership.
Valuation depth
HouseCanaryAgents and investors who need a defensible value and forecast rather than a comp sheet — a licensed data business, not a listing add-on.
Choose it whenThe number has to survive scrutiny from someone who is not your client.
Watch forIt answers a valuation question, not a listing-presentation one. And a model estimate is not a CMA, however good the model is.
Agent plans from $19/mo
Also shortlisted, for a narrower job
Cloud CMAComps and presentation
Turning MLS comps into something you can hand to a seller.
Choose it whenProducing the listing presentation is the bottleneck, not finding comps.
Its data is your MLS. It presents a number; it does not verify one.
Amount not publicly verified · per userMay already be provided through your MLS or brokerage.
- RealReports
Property intelligence
Permits, hazards, zoning and property history in one report.
Choose it whenYour pricing keeps getting revised by facts you found too late.
It informs a price; it does not produce one. Sits beside a CMA tool.
Amount not publicly verified
Human boundaryA model estimate is not a comparative market analysis, but a seller will treat any number you show them as one. If you cannot show the comparables and explain the adjustments in your own words, do not put it in front of them.
Before buyingCheck what your NAR membership, your MLS and your brokerage already pay for. Duplicate data subscriptions are an easy way to pay twice for the same records.
Sources · Reviewed Sep 18, 2026
Vendor product pages. Pipeline positions are our editorial reading; inclusion varies by association and by MLS, so verify against your own membership.
- RPR — Included with NAR membership.
- HouseCanary — Basic is $190/year on the annual plan. These are the agent-facing plans; the wider data platform sold to lenders and institutions is priced separately and quoted.
- Cloud CMA — May already be provided through your MLS or brokerage.
- RealReports — Per report or per seat, depending on the brokerage arrangement.
Three other decisionsSecondary
Shorter on purpose. Each of these is worth a few minutes and a shortlist, not the comparison the three above it deserve.
Video & distributionSecondary
Do you need listing video, or do you need distribution?
These three are not competitors. One makes the clip, one runs the posting calendar, one writes what goes around it.
- Footage you shotYour own camera or phone
- Motion from your photographsAutoReel
- Posting it, week after weekRoomvu
- AutoReelListing clip
Turns a photo set into a vertical listing reel without opening an editor.
Choose it whenThe listing needs a reel today and you are not editing it yourself.
Watch forYou get a clip, not a channel. Posting and cadence are still yours.
Essential $59/mo · additional videos increase spend
RoomvuDistributionRuns a scheduled, localised content calendar without you.
Choose it whenYour feed goes quiet whenever you get busy.
Watch forMuch of the library is market content rather than your listing. Your property on screen is a different purchase.
Omni-Presence $89.99/mo · higher tiers add more done for you
ListingAIListing copyPulls property facts from an address, imports MLS photos, and produces the description, the caption and the email from one listing.
Choose it whenYou are rewriting the same listing four times for four channels.
Watch forProperty facts come from public records and from your own edits, so confirming them before the listing goes live is still your job.
Essential $19/mo
What actually decides it
- Whether the footage is your own photography or something a model generated — the second is what MLS and broker rules are written about.
- Whether one upload produces both the 16:9 and the 9:16 cut, branded and unbranded.
- Who posts it. A tool that produces video but not a schedule solves the smaller half.
Publishing ruleDo not present generated or materially altered footage as current-condition listing media. Whether synthetic or heavily edited media may be used at all, and how it must be disclosed, varies by MLS, by broker and by local requirement.
Sources · Reviewed Sep 18, 2026
Vendor product pages. ToolWorthy has not bench-tested output quality.
- AutoReel — The $30/mo figure on the pricing page is the annual-plan equivalent, not a standing monthly rate.
- Roomvu — Omni-Presence is the scheduled-distribution plan, which is the job this section is about. Brand Builder is $199.99/mo and adds branded production on top of it.
- ListingAI — The $17/mo figure is the annual-plan equivalent, not a standing monthly price.
Floor plansSecondary
Do you need a measured plan, or a drawn one?
Floor-plan tools differ mainly by where the dimension comes from. Which you need depends on whether that number ends up in the listing.
- Phone walkthroughCubiCasa
- Dedicated capture hardwareiGUIDE
- 3D capture platformMatterport
- Measured and drawn on sitemagicplan
A floor plan — and, if you publish the dimension, a representation of the property
CubiCasaPhone scanA floor plan produced from a phone walkthrough, with no extra hardware.
Choose it whenYou want a plan out of a visit you are already making.
Watch forCheck the accuracy statement that comes with the output before you publish a dimension from it.
Amount not publicly verified · per plan or by subscription
iGUIDECapture systemA tour and a plan from one purpose-built capture workflow.
Choose it whenMeasurement is the reason you are buying, not a by-product.
Watch forIt is a system — hardware and process — not an app you add to a phone.
iGUIDE Instant $7.99 per project
Matterport3D capture platformA 3D tour first, with plans as one output of the same capture.
Choose it whenYou already sell tours, or want one capture to serve several deliverables.
Watch forIf a plan is all you need, this is a tour platform bought to get one.
Schematic Floor Plan add-on $14.99–$19.99 per plan · requires a paid Matterport plan
magicplan↗On-site measure and drawMeasuring and drawing a space on site, yourself, before you leave.
Choose it whenYou want the plan finished at the property, not returned to you later.
Watch forThe output is only as good as the capture you do in the room.
Amount not publicly verified · per user
What actually decides it
- Whether the dimension will be published — that alone decides measured against drawn.
- Whether the plan falls out of a capture you are already doing for another reason.
- What the deliverable has to be: a 2D plan, a tour, or a file another trade can open.
Before buyingA dimension becomes a representation of the property the moment it goes in the listing. Source it the way you would source square footage.
Sources · Reviewed Sep 18, 2026
Vendor product pages. ToolWorthy has not measured output accuracy.
- iGUIDE — The camera-based iGUIDE workflow is priced separately as equipment plus per-property delivery; that amount is not publicly verified.
- Matterport — $19.99 per plan on Starter, $14.99 per plan on Professional and Business. That is the add-on price for a plan drawn from a capture you have already paid to make — it is not the starting price of Matterport itself, which is tiered by active spaces and is not published as a single figure.
Transaction & docsSecondary
Is this your decision, or your brokerage’s?
This tier is often bought at brokerage level rather than by an individual agent. The useful question is what the platform you already have does, before you add anything beside it.
- 01Document arrivesContract, disclosure, addendum
- 02ExtractionDates, parties, contingencies
- 03Tasks and deadlinesWho owes what, and when
- 04Human reviewLicensed judgement
- 05Signature and fileExecuted, stored, auditable
SkySlopeBroker complianceTransaction files and compliance review, run at brokerage level.
Choose it whenYour brokerage already runs it — start by learning what it covers.
Watch forAdopting it is a brokerage decision, not an individual one.
Suite from $340/moSome capabilities vary by MLS and by geography.
TrackxiDeal trackingSeeing where each deal is and what is due next.
Choose it whenYour problem is visibility across deals rather than document storage.
Watch forIts AI can turn an uploaded contract into transaction data. Confirm which system your brokerage requires to hold the official transaction record.
Essential $39/mo
Lone Wolf TransactForms and transaction suiteForms, signature and the transaction workflow inside one suite.
Choose it whenYour association or brokerage already provides it.
Watch forWhat you get varies by association — check what your membership includes.
Amount not publicly verifiedWhat you get varies by association.
DocuSign for Real Estate↗E-signatureSignature and agreement workflow that other systems plug into.
Choose it whenYou need signatures and your transaction platform does not cover them.
Watch forSignature on its own is not transaction management.
Starter $120/year when billed annuallyForms availability varies by association and by state.
What actually decides it
- Whether your brokerage has already approved it — this is procurement before it is product.
- Which client documents and personal data it can read, and whether that can be scoped down.
- Whether signature and the transaction record live in one place, so you are not running two systems of record.
Human boundaryFour things stay with people: what client data the system may hold, how a contract term is read, how a deadline is interpreted, and the broker review that signs the file off.
Sources · Reviewed Sep 18, 2026
Vendor product pages. Availability varies by association and by brokerage.
- SkySlope — That is the published entry price for the Suite. Adoption is normally a brokerage contract rather than an individual purchase. Some capabilities vary by MLS and by geography.
- Trackxi — $399/year is the annual plan. Which AI automation sits inside the Essential tier is not confirmed — check the tier before assuming a feature is included.
- Lone Wolf Transact — Provided through an association or brokerage, or bought directly. What you get varies by association.
- DocuSign for Real Estate — Monthly billing is also offered. The $10/mo figure is the annual equivalent, not a standing monthly rate. Forms availability varies by association and by state.
Listing prep & copySupporting
Do you even need a separate listing-copy tool?
For many agents, no — an assistant you already pay for covers it. Three situations change the answer, and they are three different jobs rather than three ranks.
You are rewriting the same listing for four channels.
ListingAIPulls property facts from an address, imports MLS photos, and produces the description, the caption and the email from one listing.
Property facts come from public records and from your own edits, so confirming them before the listing goes live is still your job.
Essential $19/mo
You write a handful of listings and want the voice to stay yours.
ChatGPTDrafting and rewriting in a voice you control, with no new subscription.
No listing structure and no property knowledge. You supply both.
Free tier, or the plan you already pay for
Descriptions have to be produced at portfolio scale, through a system.
Restb.aiGenerates property descriptions through an API, across a whole inventory rather than one listing at a time.
An enterprise integration. It is bought by a brokerage, an MLS or a portal, not signed up for by an agent.
Amount not publicly verified · API or platform agreementSold at brokerage, MLS or portal level rather than to an individual agent.
Human boundaryFair housing language applies to listing copy — read every draft for anything describing the likely buyer rather than the property. And every property fact a model writes is one you have to source yourself.
Sources · Reviewed Sep 18, 2026
Vendor product pages.
- ListingAI — The $17/mo figure is the annual-plan equivalent, not a standing monthly price.
- Restb.ai — Sold at brokerage, MLS or portal level rather than to an individual agent.
Before you add another subscription
The expensive mistake here is rarely a bad product. It is a second product doing a job the first one already did.
- Already haveListingAI, or any listing-copy toolProbably skipA separate description writer, social caption tool and listing email toolUnlessYou need brand voice controls the listing tool does not expose.
- Already haveRoomvuProbably skipA second social schedulerUnlessYou want your own listings on the calendar — Roomvu’s value is distribution, and that is a different job from producing your property’s video.
- Already haveRPR through your NAR membershipProbably skipA paid CMA data subscription, at least until you have found the actual gapUnlessYou can name the specific thing RPR will not do — valuation depth, or a presentation you can hand to a seller.
- Already haveMatterport, or any 3D capture already in your workflowProbably skipA standalone floor-plan subscriptionUnlessYou need a measured plan for a listing and your capture workflow does not produce one.
- Already haveA brokerage-mandated transaction platformProbably skipA second transaction system bought for its AI featuresUnlessThe brokerage system genuinely cannot do the one thing you need, and your broker will accept the second system of record.
- Already haveAn all-in-one platform such as LoftyProbably skipA separate CRM, IDX site and nurture overlayUnlessOne specific piece is failing badly enough to be worth running two systems and reconciling them.
Never hand these to a model
- Fair housing language — in listing copy, in ad copy, and in who the ad is targeted at.
- Any property fact you did not verify yourself: square footage, lot size, permits, school assignment.
- Generated or materially altered media presented as the property’s current condition.
- A price you cannot explain without saying that a model produced it.
Brokerage, MLS and state rules differ. These are the questions to take to your broker, not legal advice.
How this page decides
This is a buying guide, not a directory listing. Products are here because an editor put them here for the job, and they stay whether or not ToolWorthy happens to hold a record for them.
Selection and evidence
- Products are chosen editorially, for the job. Nothing on this page is placed, sponsored or sold, and no vendor was told it would appear.
- A product does not need a ToolWorthy record to be recommended here. Where one exists, it adds an icon and a maintained detail page; where it does not, the recommendation is unchanged.
- Capability lines are the vendors’ own claims unless stated otherwise. ToolWorthy has not bench-tested output quality for anything on this page.
- Prices are described by how you are billed rather than by amount, because amounts move faster than this page does.
Last reviewed 2026-09-18. Pricing and features change; the linked tool and category pages are the maintained record.