Overview
DataFast is a revenue-first analytics platform designed to help entrepreneurs discover which marketing channels drive paying customers. Unlike traditional analytics tools that focus on vanity metrics like pageviews and bounce rates, DataFast connects your traffic data directly to revenue by integrating with payment processors like Stripe, LemonSqueezy, and Polar.
Created by Marc Lou, the 2023 Product Hunt Maker of the Year, DataFast simplifies web analytics with a lightweight 4KB script that installs in minutes. The platform is built for indie hackers, solo founders, and small teams who need actionable insights without the complexity of tools like Google Analytics. Loved by 13k+ users, DataFast has become a popular choice for businesses that prioritize revenue growth over traffic metrics.
DataFast is GDPR compliant, cookieless, and offers real-time visitor intelligence with mobile apps for iOS and Android, making it easy to track performance on the go.
Key Features
Revenue Attribution — Connects your payment processor (Stripe, LemonSqueezy, Polar, or Shopify) to identify which marketing channels, traffic sources, and visitor segments generate actual paying customers, so you can focus your efforts where they matter most.
Simplified Web Analytics — Provides clean, actionable insights focused on growth metrics rather than vanity numbers, with traffic tracking, visitor behavior analysis, and conversion data that's 10× easier to understand than Google Analytics.
Real-Time Visitor Intelligence — Displays a live 3D globe showing active visitors with conversion likelihood scores, letting you watch user behavior in real time and trigger automated actions via API when high-intent visitors arrive.
Custom Goals & Funnels — Allows you to set up custom conversion goals (signups, downloads, purchases), track multi-step funnels, and visualize complete visitor journeys from first click to conversion to pinpoint drop-off points.
Cross-Platform Integrations — Works seamlessly with dozens of platforms including Next.js, WordPress, Webflow, Shopify, Framer, and Bubble through simple script installation or Google Tag Manager, with setup guides for each platform.
Google Search Console Integration — Connects with Google Search Console to reveal which SEO keywords drive traffic and, when combined with revenue attribution, estimates which keywords generate the most revenue.
Pricing & Plans
DataFast uses traffic-based pricing with plans that scale according to your monthly event volume. All plans include a 14-day free trial with no credit card required.
Starter Plan
$9/month (or $7.50/month billed annually)
- 10,000 monthly events
- 1 website
- 1 team member
- 3 years of data retention
- All core features (web analytics, revenue attribution, goals & funnels)
Best for solo founders and new projects with moderate traffic.
Growth Plan
$19/month (or $15.83/month billed annually)
- 10,000 monthly events
- 30 websites
- 30 team members
- 5+ years of data retention
- Twitter mentions and link attribution tracking
- All core features
Best for established businesses managing multiple projects or teams.
Higher Volume Plans
For websites with more traffic, DataFast offers plans for:
- 100,000 events/month
- 200,000 events/month
- 1M+ events/month
Pricing scales based on usage. If you exceed your plan's event limit, DataFast continues tracking but requires an upgrade to access your dashboard.
Note: Annual billing saves 2 months compared to monthly payments.
Pros & Cons
Pros
- Revenue-focused approach connects traffic directly to sales data, providing actionable insights that traditional analytics miss
- Simple setup with a 4KB script that installs in under 2 minutes across dozens of platforms
- GDPR compliant and cookieless simplifies compliance, though website owners must still obtain explicit visitor consent for data collection
- Real-time intelligence with live visitor tracking and conversion likelihood scores helps identify high-intent users
- Multi-site dashboard perfect for indie hackers managing multiple projects, showing traffic and revenue at a glance
- Generous free trial offers 14 days with full access and no credit card required
Cons
- Limited to revenue-focused businesses — less suitable for content sites monetized through ads or affiliate marketing
- No session replay or heatmaps shown in official documentation — if you need behavioral analysis features, you'll need complementary tools like Hotjar or FullStory
- More focused feature set — prioritizes revenue attribution over advanced segmentation and custom reporting found in platforms like Mixpanel or Amplitude
- Best for direct payment models — requires integration with Stripe, LemonSqueezy, Polar, or Shopify for revenue tracking
Best For
- Indie hackers and solo founders running multiple SaaS products who need unified revenue tracking across all projects
- Entrepreneurs using Stripe, LemonSqueezy, or Polar for payments who want to see which marketing channels actually drive conversions
- Small teams (under 30 people) seeking a simpler alternative to Google Analytics that focuses on actionable growth metrics
- Product builders who post regularly on Twitter and want to track mentions and link attribution for social proof
- Businesses generating moderate traffic (10k-1M+ monthly visitors) who prioritize revenue attribution over vanity metrics
FAQ
Is there a free trial available?
Yes, DataFast offers a 14-day free trial with full access to all features. No credit card is required to start the trial.
What payment providers does DataFast support?
DataFast natively integrates with Stripe, LemonSqueezy, Polar, and Shopify (as listed in the official FAQ). The documentation also shows integration guides for Paddle and Dodo Payments. You can connect multiple payment providers to a single website, and there's also a Payment API for custom payment systems.
Do I need coding skills to use DataFast?
No coding is required for basic setup. You can install the DataFast script by copying and pasting a code snippet into your website. The platform also supports Google Tag Manager for no-code installations, and offers integration guides for platforms like WordPress, Webflow, and Shopify.
Is DataFast GDPR compliant?
Yes, DataFast is GDPR compliant and processes data according to European privacy regulations. However, as a website owner using DataFast, you'll need to obtain explicit consent from your visitors for data collection. DataFast is cookieless, which reduces complexity, but doesn't eliminate the requirement for visitor consent.
What happens if I exceed my plan's event limit?
If you exceed your monthly event limit, DataFast continues tracking your events but you'll need to upgrade to access your dashboard. The platform notifies you when approaching your limit so you can upgrade proactively.
Can I track multiple websites on one plan?
The Starter plan includes 1 website, while the Growth plan supports up to 30 websites. If you manage multiple projects, the Growth plan offers better value with multi-site tracking and a unified dashboard.
Does DataFast track across subdomains and different domains?
Yes, DataFast tracks across subdomains automatically when you install the script under your root domain. For cross-domain tracking (e.g., marketing.com and app.com), you can add additional domains to your allowed hostnames list in the settings.
Can I import data from other analytics tools?
Yes, DataFast currently supports importing data from Plausible.io, with Google Analytics import coming soon. This helps you maintain historical data when switching analytics platforms.