Overview
Looka is an AI-powered branding platform that enables businesses to create professional logos and comprehensive brand identities without design expertise. The platform combines machine learning algorithms with an extensive library of design elements to generate customized logo options based on user preferences, including business name, industry category, color palettes, and style choices.
Beyond logo generation, Looka provides a complete Brand Kit containing over 300 templates for marketing materials, business cards, social media graphics, and branded assets. The platform serves entrepreneurs, small businesses, and startups seeking fast, affordable branding solutions without hiring design agencies. Users can preview designs freely and purchase logo files or subscribe to access ongoing brand asset creation and website building tools.
The service operates on a hybrid pricing model, offering one-time logo purchases starting at $20 or annual subscriptions ranging from $96 to $299 that include expanded features such as unlimited template access, website hosting, and e-commerce capabilities.
Key Features
AI-Powered Logo Generation — Creates hundreds of custom logo designs in seconds based on your business name, industry, preferred styles, colors, and icon selections, eliminating the need for manual design work.
Advanced Logo Editor — Provides variation-based editing with real-time previews of different layouts, symbols, fonts, and color schemes, plus a history tab to track and revert changes throughout the design process.
Comprehensive Brand Kit — Includes 300+ professionally designed templates for business cards, social media graphics, flyers, email signatures, letterheads, and brand guidelines that automatically match your logo aesthetics.
Multiple File Format Export — Delivers logos in high-resolution formats including SVG, EPS, PDF, and PNG with transparent backgrounds, ensuring compatibility across print, web, and professional design applications.
Integrated Website Builder — Brand Kit Web lets you publish a website with hosting included, featuring drag-and-drop editing and built-in SEO; upgradable to an e-commerce package for online selling capabilities.
Real-Time Mockup Previews — Displays how logos appear on business cards, t-shirts, signage, and digital platforms with instant updates as you modify design elements, helping visualize real-world applications.
Pricing & Plans
| Plan | Price | Key Features |
|---|---|---|
| Basic Logo Package | $20 (one-time) | Single 1000×1000px PNG file with colored background; best for getting started with basic logo needs |
| Premium Logo Package | $65 (one-time) | High-resolution and vector files (PNG, SVG, EPS, PDF) including transparent, black, and white versions; full commercial usage rights; unlimited post-purchase edits |
| Brand Kit | $96/year | Unlimited logo edits; logo ownership retained after subscription ends; all vector and high-res formats; 300+ branded templates (social posts, business cards, email signatures); brand guidelines; partner offers worth over $3,000 |
| Brand Kit Web | $129/year | All Brand Kit features plus website publishing with hosting included; drag-and-drop editor; built-in SEO tools; you can connect an existing domain or purchase a new one |
| Brand Kit Web (Ecommerce) | $299/year | All Brand Kit Web features plus full e-commerce capabilities; sell up to 100 products; zero transaction fees; integrated selling on Google, Facebook, and Instagram; available as an upgrade to Brand Kit Web |
You own the logo as a whole after purchase, but individual elements like symbols are licensed and may be reused by other customers. Logo ownership rights are retained even after your subscription ends. Vector formats (SVG, EPS) are only available with Premium and subscription plans.
Pros & Cons
Pros:
- Fast brand identity creation with AI-generated options available within minutes, significantly reducing time-to-market for new businesses
- Affordable pricing compared to hiring professional designers or agencies, especially for early-stage businesses with limited budgets
- Comprehensive brand consistency through matching templates across business cards, social media, and marketing materials
- No design skills required with intuitive interface and guided style selection process
- Multiple professional file formats including vectors (SVG, EPS) suitable for print and scalable applications
- Full commercial usage rights and logo ownership retained permanently, even after subscription ends
Cons:
- Logos are built from licensed, reusable design elements and shared icon libraries, meaning similar-looking logos can occur across different businesses
- Limited advanced customization capabilities compared to professional design software like Illustrator or Figma, restricting fine-tuned adjustments
- No free trial for subscriptions; logo file exports require purchase, limiting risk-free evaluation beyond mockup previews
- Website builder functionality is basic with limited customization for complex sites or advanced e-commerce needs
- Refund restrictions apply for Brand Kit subscriptions (within 7 days and only if files weren't downloaded or used); check Terms for logo-only package refund policies
Best For
- Early-stage startups and entrepreneurs launching new businesses who need professional branding quickly without extensive design budgets
- Small business owners in service industries (real estate agents, consultants, local retailers) requiring complete brand identity packages including business cards and marketing materials
- Freelancers and solopreneurs building personal brands who want cohesive visual identity across digital platforms and print materials
- Side projects and MVPs needing credible branding for investor pitches, landing pages, and initial market validation
- Non-designers who prefer guided, template-based workflows over starting from blank canvases in complex design software
- Businesses prioritizing speed and cost-efficiency over completely unique custom design work
FAQ
Is there a free trial available?
Looka does not offer a free trial for its Brand Kit or subscription plans. However, users can generate logo designs, browse options, and preview mockups without payment. Export of usable logo files in high-resolution or vector formats requires purchasing either the Basic Package ($20), Premium Package ($65), or a subscription plan starting at $96 annually.
What payment methods are accepted?
Looka accepts major credit cards including MasterCard, Visa, and American Express, as well as PayPal for both one-time logo purchases and subscription plans. Discover cards are not accepted.
Can I cancel my subscription anytime?
Yes, Brand Kit subscriptions can be cancelled through account settings. Access to Brand Kit features continues until the end of the current billing cycle. To avoid being charged for the next term, Looka's Terms recommend submitting cancellation at least 10 business days before the renewal date. Logo ownership and unlimited logo editing rights are retained permanently, but access to brand template designs ends with subscription termination.
Is my data secure and private?
Looka's privacy statement describes what personal information it collects (such as name, email, and payment details), how it uses this information, and confirms it does not sell personal information. The company follows generally accepted industry standards for security but states it cannot guarantee absolute security. Users can request data deletion according to the privacy policy.
Do I own the copyright to my logo?
As the legal owner of your logo files, you have full copyright of your logo as a whole for commercial and non-commercial use. However, individual elements such as symbols, icons, and fonts are licensed rather than exclusively owned, as these come from shared libraries used across the platform. This means specific design elements may appear in other users' logos, though the complete composition is yours to use without restrictions.
Can I trademark my Looka logo?
You can apply to trademark a Looka logo, but approval depends on your jurisdiction and whether the mark is distinctive and non-conflicting. Looka does not provide trademark registration services or legal advice. Users are responsible for conducting trademark searches and filing applications. Looka's Help Center notes that TM, SM, and © symbols may be used without registration, while adding ® typically requires proof of formal trademark registration such as a trademark certificate.
What file formats will I receive?
The Premium Logo Package and Brand Kit subscriptions include SVG (scalable vector), EPS (encapsulated postscript vector), PDF (print-ready), and multiple PNG files in various configurations including transparent backgrounds, black versions, and white versions. The Basic Logo Package provides only a single 1000×1000px PNG file with colored background. Vector formats are essential for printing, scaling, and professional design applications.
How do I make changes to my logo after purchase?
After purchasing any logo package, you can edit and update your logo through the Looka editor as often as you like, with a history feature to track and revert modifications. Updated logo files can be downloaded after editing. Note that you cannot change the company name after purchase.
Can multiple team members use one account?
Looka's Terms of Service restrict account sharing, stating users should not share login credentials with non-employees and that accounts are intended for use on one computer at a time. If multiple team members need access to design features, confirm the permitted usage with Looka support or consider obtaining separate accounts for each user.
What happens if my logo looks similar to another company's?
Because logos are built from licensed, reusable elements including shared icon libraries and design templates, similar-looking logos can occur, especially within the same industry. Users are responsible for ensuring their logo does not infringe on existing trademarks. Conducting trademark searches before finalizing your logo and customizing design elements to increase distinctiveness are recommended practices to reduce similarity risks.
