Explore AI Image Upscalers

10 toolsUpdated Aug 15, 2026

About AI Image Upscaler

Explore the AI Image Upscalers market by capability, workflow, integration, deployment model, and operating constraint. This category page maps the landscape and full inventory without ranking products.

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What Is an AI Image Upscaler?

An AI image upscaler is a software tool that uses trained neural networks to increase pixel count while preserving or enhancing visual quality—a process known as super-resolution (SR). Unlike traditional interpolation methods (bicubic, Lanczos) that simply estimate new pixels from surrounding values, AI upscalers learn patterns from millions of high-resolution training images to intelligently reconstruct details, reduce compression artifacts, and sharpen edges.

Need tested recommendations and purchase trade-offs? Read our AI Image Upscalers editorial comparison for evaluation notes, pricing, and best-for verdicts.

Modern AI upscalers employ two main approaches:

  • Super-resolution (faithful reconstruction): Models trained to recover lost detail from the original signal, ideal for factual content like product photos, portraits, and archival restoration where accuracy matters
  • Generative upscaling (creative enhancement): Models that add plausible new detail guided by learned patterns or text prompts, useful for concept art, AI-generated imagery, and creative projects where visual appeal outweighs strict fidelity

Important distinction: Super-resolution aims to restore what was likely in the original scene, while generative upscaling can "hallucinate" details that never existed. For compliance-sensitive work (e-commerce, journalism, legal documentation), always prefer faithful SR modes and verify critical details manually.

Who uses AI image upscalers?

  • Photographers preparing high-resolution prints from older camera files or cropped compositions
  • E-commerce managers batch-scaling product images to meet marketplace size requirements while maintaining sharpness
  • Graphic designers & marketers refreshing low-res brand assets, logos, and historical marketing materials
  • Archivists & restorers digitizing old photos, film scans, and historical documents with minimal artifacts
  • Content creators & publishers upscaling social media screenshots, web images, and visual content for higher-DPI displays
  • Game & 3D artists upscaling texture maps, concept art, and reference imagery for higher-fidelity assets

Key limitation: AI upscalers cannot truly "recover" information that was never captured—they estimate missing details based on training data. Over-upscaling (e.g., 8× from a heavily compressed source) often produces artifacts like plastic-looking skin, distorted text, sharpening halos, and color shifts. Always start with the best available source file and inspect results at 100–200% zoom before finalizing.

How AI Image Upscalers Work

AI image upscaling combines several deep learning techniques depending on the desired output quality and use case:

1. Convolutional Super-Resolution (Classic SR)

Early AI upscalers like SRCNN and ESRGAN use convolutional neural networks trained on pairs of low-res and high-res images:

  • Feature extraction: Multiple convolutional layers detect edges, textures, and patterns at different scales
  • Upsampling & reconstruction: Learned filters predict high-frequency details and reconstruct a higher-resolution output
  • Perceptual loss functions: Models optimize for visual quality (texture sharpness) rather than strict pixel-level accuracy, reducing blur
  • Training on diverse datasets: Millions of natural images, faces, text, and textures teach models to recognize and restore common visual patterns

Strength: Fast inference, predictable results, good for batch processing (e.g., e-commerce catalogs).

Limitation: Struggles with novel content outside training distribution; can't add truly new information, only plausible reconstruction.

2. Generative Adversarial Networks (GANs) & Diffusion Models

Modern tools like Magnific AI and Photoshop Generative Upscale use generative models to add creative detail:

  • GAN-based upscaling: A generator network creates high-res output while a discriminator judges realism, pushing the generator to add convincing texture and fine detail
  • Diffusion-based models: Start with noise and iteratively refine to match a text prompt or learned style, enabling controllable "hallucination" of details
  • Prompt guidance: Some tools (e.g., Magnific AI) let users describe desired detail level and style (e.g., "sharp architectural detail," "soft portrait skin")
  • Creativity sliders: Control how much new detail is invented vs. preserved from the original

Strength: Stunning visual results for concept art, AI-generated images, and creative projects where factual accuracy isn't critical.

Limitation: Can invent non-existent details (text becomes fake characters, logos distort, faces change identity). Not suitable for compliance-sensitive or evidentiary work.

3. Multi-Model Ensembles & Specialized Pipelines

Professional tools like Topaz Gigapixel and Adobe Photoshop combine multiple specialized models:

  • Face-aware refinement: Dedicated models trained on faces detect and enhance facial features, skin texture, eyes, and hair without introducing plastic-looking artifacts
  • Noise & artifact removal: Pre-processing models remove JPEG compression blocks, sensor noise, and film grain before upscaling
  • Edge & sharpening control: Separate sharpening passes with adjustable strength prevent halos and over-sharpening
  • Deblur & motion correction: Specialized models attempt to reverse motion blur and defocus. Important limitation: These features only work effectively on mild blur; heavily blurred images cannot be reliably recovered, and proper capture technique remains essential
  • Batch consistency: Tools maintain color profiles, metadata, and consistent sharpening across hundreds of images for catalog workflows

Strength: Maximum control and quality for professional photography, restoration, and print workflows.

Limitation: Slower processing; requires understanding of multiple parameters; desktop tools may need GPU for acceptable speed.

4. On-Device vs. Cloud Processing

Deployment affects speed, privacy, and cost:

  • Desktop/offline (Topaz, Photoshop desktop): Full resolution processing with no upload limits; keeps sensitive images private; requires local GPU for speed; one-time purchase or subscription
  • Cloud/SaaS (Clipdrop, Upscale.media, Let's Enhance): Fast processing on vendor GPUs; accessible from any device; credit-based pricing; subject to upload size limits and data retention policies
  • Hybrid (Photoshop with optional cloud): Desktop processing by default with optional cloud acceleration for heavy workloads; balances speed and privacy

Real-world workflow example: A product photographer batch-upscales 500 catalog images using Topaz Gigapixel desktop with a saved preset (2× upscale, moderate sharpen, no denoise), exports to PNG, then runs a final color-correction action in Photoshop—processing completes overnight on a local workstation without uploading proprietary product imagery to third-party servers.

Capabilities and Differentiators

When selecting an AI image upscaler, prioritize these capabilities based on your workflow and fidelity requirements:

1. Upscale Factors & Output Resolution

  • 2× upscale: Standard for most web-to-print and DPI improvements; safest for quality (Topaz, Photoshop, all cloud tools)
  • 4× upscale: Common for old low-res files or aggressive cropping; inspect for artifacts (all major tools)
  • 8× and beyond: Extreme upscaling for thumbnails or social media screenshots; generative models work best (Clipdrop x16, HitPaw x8, Magnific AI)
  • Ask vendors: Maximum input resolution, maximum output resolution, and whether there's a megapixel cap per credit

Best practice: Start at 2×, inspect at 100–200% zoom on critical areas (faces, text, fine detail), then try 4× if your output size demands it. Rarely go beyond 4× unless using generative tools for creative projects.

2. Model Types & Quality Modes

  • Classic super-resolution: Preserves original scene; best for product photos, portraits, archival work (Topaz "Standard" models, Photoshop "Enhance")
  • Generative/creative modes: Adds plausible detail; great for concept art, AI images, heavily degraded sources (Magnific AI, Photoshop "Generative Upscale," Topaz "Generative Models")
  • Specialized modes: Face recovery (for portraits), text/graphics (for logos/UI), anime/illustration (for line art)—choose tools with mode-switching (HitPaw models, Icons8, Clipdrop)

Critical: For e-commerce, journalism, legal, or brand work, always use faithful SR modes and manually verify that text, logos, and critical details haven't distorted.

3. Quality Controls & Pre-Processing

  • Denoise: Removes sensor noise, film grain, and ISO artifacts before upscaling (Topaz, Photoshop, Let's Enhance)
  • Deblur: Attempts to reverse motion blur or defocus—limited effectiveness, works best on mild blur (Topaz, Upscale.media)
  • Artifact & compression removal: Cleans up JPEG blocks, banding, and social media compression (Upscale.media, Icons8, Clipdrop)
  • Sharpening control: Adjustable sharpening strength and halo prevention (Topaz presets, Photoshop layers)
  • Face recovery strength: Subtle face enhancement without plastic skin—look for 0–100% sliders and preview modes (Topaz, Photoshop)

Best practice (workflow guideline): Denoise first, upscale second, sharpen last—this sequence typically produces the best results, though the exact order may vary depending on your source material and specific tools. Always compare before/after at 100% zoom on hair, eyes, skin texture, and fine edges.

4. Batch Processing & Automation

  • Desktop batch queues: Drag-drop hundreds of files, apply saved presets, process overnight (Topaz file list, Photoshop Actions, AVCLabs batch mode)
  • Cloud bulk upload: Upload multiple images via web UI with consistent settings (Clipdrop up to 10 files, Let's Enhance batch)
  • API automation: Integrate into CI/CD, DAM systems, or catalog pipelines with REST APIs (Upscale.media API, Claid API, Clipdrop API, Icons8 API)

E-commerce use case: A catalog manager sets up a weekly cron job that pulls new product images from a DAM, calls the Upscale.media API with 2× upscale + artifact removal, and uploads finished assets to Shopify—processing 1,000+ SKUs automatically.

5. Integrations & Workflow Compatibility

  • Adobe ecosystem: Native support in Photoshop & Lightroom via built-in tools or plug-ins (Photoshop "Generative Upscale," Topaz plug-ins)
  • Photo editing apps: Compatibility with Capture One, Affinity Photo, Luminar via export/import workflows
  • File format support: Input (JPEG/PNG/TIFF/RAW/HEIC); output (JPEG/PNG/TIFF/PSD)—critical for print and archival workflows
  • Metadata & color management: Preserves EXIF, color profiles, and DPI settings across upscale (Photoshop, Topaz)

Photographer workflow: Shoot RAW → import to Lightroom → basic corrections → Edit In → Topaz Gigapixel AI (2× upscale) → returns TIFF to Lightroom → final retouch → export 300 DPI print file.

6. Platform & Privacy

  • Offline desktop (Windows/macOS): Full privacy with local processing by default, no automatic upload, unlimited resolution, requires GPU for optimal speed. Topaz desktop processes locally by default (optional cloud rendering available for subscribers); Photoshop desktop runs standard upscaling on-device; AVCLabs fully local
  • Cloud/web-based: Access anywhere, no local GPU needed, but uploads your images and may train on user data—review vendor privacy policies (Clipdrop, Upscale.media, Let's Enhance, VanceAI, Icons8, HitPaw)
  • Mobile (iOS/Android): Convenient for on-the-go edits but limited max resolution and processing power (Topaz iOS, various app store upscalers)

Privacy-sensitive scenario: A medical imaging lab upscaling patient X-rays for research—must use offline desktop tools (Topaz desktop with cloud disabled, Photoshop desktop) to comply with HIPAA/GDPR; cloud upscalers would violate data protection requirements.

7. Pricing Models

  • One-time purchase/perpetual license: Pay once, use forever with major version updates (some Topaz legacy options, AVCLabs lifetime)
  • Subscription (monthly/annual): Ongoing access to latest models and features (Topaz subscriptions, Adobe Creative Cloud)
  • Credit/usage-based: Pay per image or resolution tier; scales with actual usage (Upscale.media credits, VanceAI credits, Clipdrop Pro)
  • Free tiers: Limited resolution, daily quotas, or watermarked outputs (Clipdrop free x2 up to 20/day, Icons8 daily quota, HitPaw preview-only)

Cost optimization: For occasional use, free tiers or pay-per-use work best. For daily professional use (photography, e-commerce), subscriptions or lifetime licenses offer better value.

AI Image Upscaler Workflow Guide

Integrate AI upscaling into your existing creative and production workflows with these step-by-step guides:

1. Photography & Portrait Workflow (Lightroom → Topaz/Photoshop)

Goal: Prepare high-resolution prints from RAW files with careful face refinement and color accuracy.

Steps:

  1. Import RAW files to Adobe Lightroom Classic
  2. Apply basic corrections: Exposure, white balance, lens corrections, perspective
  3. Export to upscaler:
    • Option A: Edit In → Topaz Gigapixel AI → choose 2× or 4× → set face recovery 0.3–0.5 → Process → Returns TIFF to Lightroom
    • Option B: Edit In → Photoshop → Select layer → Image → Generative Upscale (2×/4×, choose Firefly Upscaler, Topaz Gigapixel, or Topaz Bloom model) or use Camera Raw Filter → Enhance for Super Resolution
  4. Final retouching: Remove blemishes, adjust local sharpening, add output sharpening for print
  5. Export: TIFF (16-bit) or JPEG (quality 95+) at 300 DPI for print service

Best practices:

  • Upscale early in the workflow (after color correction, before heavy retouching) to preserve natural detail
  • Keep face recovery subtle (0.2–0.5) to avoid plastic-looking skin
  • Always compare before/after at 100–200% zoom on eyes, hair, and skin texture

2. E-commerce Catalog Workflow (DAM → API → Marketplace)

Goal: Batch-upscale 500+ product images to meet marketplace requirements (e.g., Amazon 2000px minimum) with consistent quality.

Steps:

  1. Export source images from Digital Asset Management (DAM) system or Dropbox/Google Drive
  2. Set up API integration:
    • Choose Upscale.media API, Claid API, or Clipdrop API
    • Write script (Python/Node.js) to read source folder, call API with 2× upscale + artifact removal, save to output folder
    • Example API call (Clipdrop):
      curl -X POST "https://api.clipdrop.co/image-upscaling/v1/upscale" \
        -H "x-api-key: YOUR_API_KEY" \
        -F "image=@product001.jpg" \
        -F "target_pixels=4096"
      
    • Note: Refer to each vendor's official API documentation for exact endpoints, authentication, and parameters
  3. Run batch job: Process overnight or in background; log success/failures for QA
  4. Quality check sample: Manually inspect 10–20 random images for artifacts, color shifts, or detail loss
  5. Upload to marketplace: Use marketplace bulk upload API or CSV import with new image URLs

Best practices:

  • Profile API costs: Run 10–20 test images to estimate credits/month before committing to plan
  • Standardize output: Always use same scale (2×), same artifact removal settings for catalog consistency
  • Monitor failures: Some images (e.g., heavily compressed screenshots) may fail—set up alerts and manual review queue

3. Design & Brand Asset Refresh (Low-Res Logo → High-Res PNG)

Goal: Upscale old low-resolution logo or brand asset for modern high-DPI displays and print.

Steps:

  1. Source best available file: Check brand guidelines, old project archives, or original designer files first (vector SVG/AI is always better than upscaling if available)
  2. Upscale raster logo:
    • Upload to Icons8 Upscaler (web) or use Topaz Gigapixel (desktop) with "Graphics/Text" mode if available
    • Choose 2× or 4× depending on target size (e.g., 1000px → 2000px for web hero, or 4000px for billboard)
  3. Clean up in design tool:
    • Import upscaled PNG to Photoshop/Illustrator/Figma
    • Use Magic Wand or Select Subject to isolate logo on transparent background
    • Apply Smart Sharpen (amount 50–80%, radius 0.5–1.0) to crisp up edges if needed
    • Manually fix any distorted text or logo elements that AI misinterpreted (for advanced retouching, explore our AI image editing tools)
  4. Export final asset: PNG-24 with transparency at required resolution

Warning: If logo text became garbled or logo shapes distorted significantly, do not use the upscaled version—recreate the logo in Illustrator or hire a designer to redraw it. Upscaling cannot reliably "invent" missing letterforms.

4. Archival & Restoration Workflow (Film Scan → Denoise → Upscale → Archive)

Goal: Digitize and restore old family photos or historical documents with careful preservation of original detail.

Steps:

  1. Scan at highest optical DPI: Use flatbed scanner at 600–1200 DPI for photos, 300 DPI for documents
  2. Import to Photoshop:
    • Open scanned TIFF
    • Apply Filter → Noise → Dust & Scratches (radius 1–2px) to remove physical dust and scratches
    • Use Clone Stamp or Healing Brush to manually repair large tears or damage
  3. Denoise & color correct:
    • Apply Camera Raw Filter: Adjust exposure, shadows/highlights, and Detail → Noise Reduction (luminance 20–40, color 25)
    • Correct color casts with White Balance or Hue/Saturation adjustments
  4. Upscale conservatively:
    • Use Generative Upscale (2× only) or send to Topaz Gigapixel with "Standard" model (not generative)
    • Avoid face recovery unless essential—preserve original likeness over "enhanced" faces
  5. Final sharpen & export:
    • Apply gentle Unsharp Mask (amount 50%, radius 1.0, threshold 2) to compensate for scanning softness
    • Export as TIFF (16-bit, uncompressed) for archival master and JPEG (quality 95) for sharing

Archival best practice: Always keep original scan as untouched master; apply all edits to copies; document restoration steps in metadata or sidecar text file.

5. Creative & Concept Art Workflow (AI Image → Generative Upscale → Final Comp)

Goal: Upscale AI-generated concept art from Midjourney/Stable Diffusion with creative detail enhancement.

Steps:

  1. Generate base image: Use Midjourney, Stable Diffusion, or DALL-E to create concept art at default resolution (e.g., 1024×1024)
  2. Generative upscale:
    • Upload to Magnific AI → Set Creativity slider 0.5–0.8 (higher = more hallucinated detail) → Add optional text prompt ("sharp architectural detail," "soft painterly texture") → Process at 2× or 4×
    • Or use Photoshop Generative Upscale with Firefly model for Adobe-integrated workflow
  3. Review & iterate: Check if added detail fits artistic vision; if too much hallucination, lower creativity and re-run
  4. Composite & finalize:
    • Import to Photoshop for final composition, color grading, text overlays
    • Apply artistic filters, adjustment layers, or blending modes as needed
  5. Export for use: High-res JPEG/PNG for portfolio, social media, or client presentation

Creative tip: Generative upscaling works best on AI-generated images because hallucinated details blend naturally with existing AI artifacts; use cautiously on real photos where accuracy matters.

Frequently Asked Questions

What's the difference between "super-resolution" and "generative upscaling"?

Super-resolution tries to restore detail from the original signal by learning patterns from millions of low-res/high-res image pairs. Generative upscaling adds plausible new detail guided by a model or prompt, often "hallucinating" textures and features that weren't in the source. Use super-resolution for factual fidelity (product shots, portraits, archival work) and generative for concept art where creativity is desired. Tools like Topaz and Photoshop offer both modes—choose based on your accuracy requirements.

How do I pick 2×/4×/8× upscale factor for print?

Target 240–300 DPI at your final print size. Calculate needed total pixels (e.g., 16×20 inch print at 300 DPI = 4800×6000 pixels). If your source is 2400×3000, you need 2× upscale. Start with the smallest scale that meets your DPI target—bigger scales amplify noise, artifacts, and halos. Always inspect results at 100–200% zoom on fine edges, faces, and text before committing to larger scales.

How do I reduce noise and compression artifacts without making faces look "plastic"?

Follow the recommended workflow sequence: denoise first, upscale second, sharpen last (adjust order as needed for your specific source material and tools). Use tools with face-aware models (Topaz, Photoshop) and keep face recovery low (0.2–0.5 strength). Enable artifact/compression removal for social media screenshots or heavily compressed sources. Always compare skin texture, hair strands, and eye detail before/after at 100% zoom—if faces look unnaturally smooth, reduce face recovery or switch to standard super-resolution mode without face enhancement.

What are best practices for upscaling portraits?

Use tools with face-aware super-resolution (Topaz Gigapixel, Adobe Photoshop Generative Upscale). Start with 2× upscale, apply minimal face recovery (0.3–0.5), and manually retouch blemishes and fine details afterward. Avoid heavy global sharpening—use selective sharpening on eyes and hair only. If preparing for large prints (16×20+), consider 4× but inspect carefully for plastic-looking skin or distorted facial features. Export to TIFF (16-bit) to preserve maximum tonal range.

How can I protect logos and text edges from distortion?

Prefer upscalers with anti-compression and graphics/text modes (Icons8, Clipdrop, HitPaw "Text" mode). If text becomes garbled or logo shapes distort, try a lower upscale factor (2× instead of 4×) or switch to a different tool. Export to PNG (not JPEG) to preserve sharp edges. For critical brand assets, always manually verify that text is legible and logo proportions are correct—if AI distorted letterforms, recreate the asset in Illustrator rather than using the upscaled version.

What's a good e-commerce product photo upscaling workflow?

Batch workflow: Export source images → API call (Upscale.media, Claid, Clipdrop) with consistent settings (2× upscale, artifact removal enabled) → quality-check sample → upload to marketplace. Use REST APIs for automation and log any failures for manual review. Standardize output resolution (e.g., 2000–3000px long side) and sharpening strength across entire catalog for visual consistency. Profile API costs by running test batch before committing to monthly plan.

How do I integrate AI upscaling with Photoshop or Lightroom?

Photoshop: Use built-in Image → Generative Upscale (choose from Firefly Upscaler, Topaz Gigapixel, or Topaz Bloom models for 2×/4× upscaling). For Super Resolution, use Camera Raw Filter → Enhance. Both work on current layer and return the upscaled result in the same document.

Lightroom: Select image → Photo → Edit In → Topaz Gigapixel AI (if plug-in installed) → Topaz opens → set upscale & options → Process → returns TIFF to Lightroom automatically.

Important note for Lightroom users: Topaz Photo AI cannot read Lightroom Classic's XMP edits. For best results, either process RAW files in Topaz first before importing to Lightroom for color/crop adjustments, or use Lightroom's Edit a Copy to generate a TIFF before sending to Topaz.

Batch in Photoshop: Record an Action that opens file → upscales → saves → use File → Automate → Batch to run on folder. For Topaz, access via File → Automate → Topaz Gigapixel for bulk processing.

Can I upscale images fully offline for privacy?

Use a verified local-processing workflow that can operate without uploading source images. Confirm that enhancement, telemetry, crash reporting, and optional cloud rendering can each be disabled, then validate the configuration with network monitoring and organizational policy.

Note on Topaz cloud rendering: Topaz offers optional cloud rendering. Active subscribers receive unlimited cloud image rendering, while legacy/standalone license holders need to purchase cloud credits if they want to use cloud processing. Cloud rendering is opt-in and can be disabled to ensure all processing stays local.

Do not send regulated, confidential, or proprietary imagery to a cloud upscaler unless the complete processing path, retention policy, legal agreement, regional controls, and access model have been approved for that data class.

How do I fix color shifts and halos after upscaling?

In Photoshop, use Blend If sliders or layer masks to selectively reduce sharpening halos in highlights/shadows. Apply High-Pass sharpening on a separate layer with reduced opacity for controllable edge enhancement. If colors shifted, adjust Hue/Saturation or use Color Balance to correct. For gradients and skies with banding, apply selective Gaussian Blur (radius 0.5–1.0) on a masked layer. Always upscale from the best available source file and use lower upscale factors to minimize artifacts.

What are API costs and rate limits for bulk upscaling?
  • Clipdrop: Usage-based API pricing per image; free tier x2 up to 20/day; Pro plan supports x16 up to 1000/24h
  • Upscale.media: Credit packages available (e.g., 500 credits for $54.99); each upscale consumes credits based on scale factor and resolution. Check official pricing page for current plans and subscription options
  • Claid (Let's Enhance): API pricing available on request; bulk processing available
  • Icons8: API pricing on developer portal; free daily quota for testing

Best practice: Run 10–20 test images with your typical resolution and scale factor to estimate monthly credit needs before committing to a plan or annual contract.

Is Magnific AI suitable for product photos or e-commerce?

Use generative upscaling cautiously because creativity controls can add non-existent details such as fake text, altered logos, or changed product features. These modes suit concept art and synthetic imagery where visual interpretation is acceptable. For compliance-sensitive catalogs, use faithful super-resolution modes and manually verify product details against the source image.

How much upscaling is too much?

General rule: 2× is safe for most content; 4× requires careful inspection; 8× and beyond work best with generative tools on creative content. Beyond 4×, you're increasingly relying on AI "guessing" missing detail rather than recovering it. Signs of over-upscaling: plastic-looking skin, distorted text/logos, sharpening halos, unnatural textures, color fringing. Always compare before/after at 100–200% zoom and stop when fine edges start breaking down.

Can AI upscaling improve blurry or out-of-focus images?

Limited effectiveness—deblur features (Topaz, Upscale.media) work best on mild motion blur or slight defocus only. Severely out-of-focus images or heavy motion blur cannot be reliably recovered because the original information was never captured. Deblur algorithms estimate probable sharp edges based on training data but often produce artifacts or fail entirely on heavy blur.

Important: Results are highly dependent on source material quality. For critical images, always ensure proper shutter speed and focus during capture rather than relying on post-processing "fixes."

What file formats should I use for best quality?

Input: Use the highest-quality source available—TIFF (uncompressed), PNG (lossless), or RAW if the tool supports it. Avoid re-saving JPEG multiple times before upscaling (cumulative compression artifacts degrade quality).

Output:

  • For print & archival: TIFF (16-bit, uncompressed) or high-quality JPEG (95+)
  • For web & design: PNG-24 (if transparency needed) or JPEG (85–90 quality)
  • For further editing: PSD (Photoshop) or TIFF to preserve layers and bit depth

Always export at target DPI (300 for print, 72–144 for web) and embed color profiles (sRGB for web, Adobe RGB or ProPhoto RGB for print).